Inbound marketing is a digital marketing strategy that allows you to drive prospects to your website rather than advertising your products and services outwardly.
You can organically attract leads and buyers to your company with inbound marketing when your audience are looking for solutions rather than when you are competing for their attention.
The idea of inbound marketing is that bringing potential customers will get them acquainted to your brand and offerings. Inbound marketing is mainly about flipping the script on traditional concept of marketing.
Another idea of inbound marketing is rather than business owners demanding that their audience pay attention to their messages, they should create high quality content and experiences that customers can relate to.
This way your audience would want to seek out your content and find it when they need it.
Whether they find you using search engines, Facebook, YouTube, or other possible channels, your prospects will initiate interactions with you because at some point, they became interested or in need of what your company had to offer.
Outbound marketing is different because your company is the one starting the conversation with your prospective clients. With inbound, customers are first to contact you.
One reason why inbound has been growing in recent years is because it is in line with how people are naturally consuming content these days on the internet. Modern buyers are spending more time plugged in than ever before.
There are a lot of benefits every business can get from using the inbound marketing strategy below are some of those strategies that will help you get on board.
Inbound marketing generates more qualified leads
There is a difference between generating leads and generating qualified leads. Inbound marketing will help you generate the qualified leads.
In the traditional method of marketing, the marketing departments use different channels to broadcast a message to wide range of passive audience. Reverse is the case with inbound marketing.
The inbound marketing strategy identifies communication with customers as a two-way street where leads are allowed to interact directly with brands.
With your good inbound marketing strategy, you can reach audience who are interested in receiving and listening to your messages.
They will always be ready to react to messages. When they click on your content and try to interact with you, they are telling you that they are interested in what you offer.
What you then need to do is follow-up on those leads to ensure that they get to see the relevant contents you have and then build relationships with them.
However, there are various tools that will help you target your audience further. That way you follow up with your most qualified leads.
Inbound marketing allows you focus on creating brand awareness
You would hardly see people buy things from brands they have never heard of. Word of mouth is one way to start creating awareness.
It is an effective selling tool because you are able to interact with your target audience one-on-one and they get to know more about your brand.
However, inbound marketing is a much smarter strategy than the basic broadcasting tool like radio and TV ads. Obviously, you cannot rely solely on the word of mouth marketing technique.
With a more actionable inbound strategy, you will be able to target your message to the niche of public who are interested in your type of business.
Eventually, inbound strategy encourages interactivity and visibility. The more people discover your brand as trustworthy, they begin to tell other people about your brand, they share on social media which is the most likely placepeople share their reviews about brands.
Again, as more people interact with you, the more people will be reached.
Inbound marketing increases trust and credibility
A lot of People have shunned outbound marketing because this strategy see the audience as passive. They want a more interactive brand where they can become active members of the brand.
People want information to be consumed at their own leisure and they consume only what they want.
A lot inbound marketing strategies revolve around building trust and relationships.
That is why a lot of businesses online emphasize a lot about interacting with the audience, answering questions, giving information and sometimes entertaining target audience.
By so doing, they position themselves as authority in their niche.
When you have proven to be an authority in your niche, people find it easier to trust your expertise. This mostly happens before they have made a purchase or contacted your brand representatives.
As you build trust for being a reputable brand, you’ll attract more leads and retain current clients.
Inbound Marketing has a higher ROI
One unarguable fact about inbound marketing is cost effectiveness compared to the traditional outbound marketing techniques.
Have you ever thought about how much it costs to produce and place an ad on a TV or radio spot, or the rate in a local newspaper or magazine?
The price is always too much that is why you will hardly see a start-up placing ads on the traditional media.
Talking about inbound marketing tactics. Social media cost almost nothing especially if you are using organic posting and traffic. The paid options on social media will give you a wider reach.
Not just wider reach but your target audience. Also, search engines are cost effective.
Another thing in inbound marketing is that the cost is per lead and if your investment per lead is lower, you return on every sale is even at a larger percentage
With measurement inbound marketing shows you what’s working
One of the very great things about inbound marketing is the availability of data. Just like analytics, inbound metrics can show you the best leads to follow up with, that way you can prioritize your time.
With inbound marketing, you are able to see what is and what is not working.
Tweaking an ad campaign to achieve better result is usually not easy but with the insights of inbound metrics, you will be able to identify the areas of marketing you need to work on to achieve better results.
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