Digital marketing has grown vastly recently among businesses across the globe. Online marketing has really become the leading medium for marketing across the globe considering the fact that organizations have discovered the benefits. Organizations have leveraged the advantages in promoting products, services and creating awareness for their business.
As opposed to traditional marketing, which successfully arouse the interest of the local audience by using radio spots, newspapers and other print media. Digital marketing allows companies to develop a more personal relationship with their clients across the globe.
Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Low cost of operations and wider reach
One great advantage digital marketing has for businesses especially for small and startup businesses is the low operating cost. Businesses can advertise at a cheaper rate with digital marketing more than with traditional method of advertising where you have to pay outrageously for advert space or time.
These advertisements have a wider reach, considering the increased use of smartphones by a lot of consumers. According to a survey by Jumia, there are over 112 million internet subscribers in Nigeria which is about 56% of the Nigerian population. This means a very wide reach with digital marketing for a lot of businesses.
As opposed to the old media, the internet allows you smooth contact with your customers. Contacting your customers online is more affordable, time-saving and easier.
For instance instead of going through the stress of typing, printing and delivering mails or letters through your delivery team. It is easier to personalize the emails or even share the information across your social media platform. This will save your business time and resources
Measure and track results
An aspect of digital marketing that the traditional marketing doesn’t cover is the ability to measure and track results. Online marketing enables your business to utilize tools like google analytics,hootsuite, Crazyegg, etc. for tracking the results of your advertising campaigns.
These tools will not only help you to measure and track results of your digital marketing campaigns. It also illustrate the progress in detailed graphics.
With the tools you use, measuring and tracking results gives a better knowledge of how well or bad your marketing campaign is doing. It gives an insight as to whether or not your campaign is effective.
The tools give you a direction on how you can grow traffic, generate more leads, and drive more sales and conversions. If you are unable to measure or track your results, you will not be able to modify your marketing campaigns in a way that it drives better results for your business.
Data collection for personalization
Digital marketing allows you collect data when a transaction has happened online. Whenever a customer makes a purchase through your company website, their data is already captured. You can collect customer data through their behaviour on your website.
Also data can be collected using internet tools and tracking software. Most times the information collected includes; age, gender, location, how they got to your websites, the products and pages they looked at, the websites they visited when they left yours.
There are different ways your business can make use of data you have collected. A lot of businesses analyze data to find out the products and service that sell more. Therefore, the data you have collected will help you position your customers in segments. That way your business target them when sending ads and other promotional materials based on their buying interests.
As opposed to traditional marketing, digital marketing allows for better and swift data collection and personalization. With this edge of digital marketing over traditional marketing, businesses are able to meet up to the needs of many customers with different products based on their personal interest.
Diversified marketing and advertising
Diversification plays a very important role in business marketing. Digital marketing has allowed a lot of business to venture into diversified marketing and advertising. This means that you can implement varieties of tactics and strategies to reach your target audience.
With digital marketing, diversification is a lot easier because you don’t have to pay a lot of money to traditional media channels to advertise your business and your products. Rather you have a lot of platforms where you can do so 24/7 without being charged outrageously.
What you need to do is to take a clear look at your current marketing campaign and check how many channels you’re using to market your business. If you’re using just a couple or one digital marketing platform to promote your business, product or service then you will not get the marketing or advertising results you want.
Also, ensure the channels you use is where your target audience hangs out. While diversifying endeavor to post or send fresh contents either on social media platforms, e-mail, websites and other digital marketing platforms that you may be using.
Better business relationships
In traditional marketing, business owners most times give out their business cards or pamphlets to their customers and their leads after a sale or during a pitch. But what most of the time is that people lose the cards or toss them away.
There is a big possibility that the only time a client would remember your card is if they have any intention of visiting your business place again. If not they’ll end up forgetting about your brand and business. This marketing method hardly works in convincing new leads.
The traditional marketing method is different from the internet marketing method where the business owners or marketers can easily collect email addresses of their prospects and existing clients. Sometimes the new leads are persuaded to follow their social media pages where they can updates on new products or services.
This method can equally be used in reaching out and forming relationships with existing customers and new leads while interacting with them. They provide valuable information with the contents they promote on their platforms, available coupons, special discount and customer reviews.
continued marketing campaigns
One advantage internet marketing has over traditional marketing is the lasting effects of marketing campaigns for businesses. For instance a marketing campaign on the traditional media usually has a time frame, when the time frame elapses the campaign stops and is gone.
But it is not so in internet marketing where content marketing efforts like creating SEO optimized blogs and websites is remains functional while you get referral traffic from your content.
Also, with internet marketing every business can decide to promote their products and services even years after you started your marketing campaign. You just have to update to meet up with what appeals to your audience. Almost every digital marketing technique has a viral long term effect that can continue to improve your website traffic.
You will find out that the benefits of digital marketing surpasses the shortcomings. Also digital marketing is more beneficial than traditional marketing. Internet marketing allows your business a bigger customer base, improved authority over your business, improved response rate and increased brand awareness which will position your business among the top in your niche.
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