GlobalTrust MCSL wanted to launch their products and service which is basically to enable customer’s access loan within twenty four (24) hours. The organization was set to make some impact by creating a society where individuals can access fast loans and attend to immediate needs.
This was the primary aim of the company but they had to put this idea into a more actionable step to ensure they fulfill their set goals.
Over time, GlobalTrust MCSL was faced with the challenge of low demand for loans which resulted in excess funds lying dormant while they serviced investors’ interest.
They simply needed to give out the loans to customers in order to remain profitable.
We mapped out specific strategies to ensure they acquired more leads, converted them into paying customers and hence, grow revenue.
For their budget, an average of 50 leads were being delivered to their designated email per day for onward conversion to actual customers at a cost of $0.1 dollars per conversion. They are also ranking on the first page on Google search results for relevant keywords.
Restructuring their website resulted into having a friendlier website, which is easy to navigate for both prospects and customers.
With above 50 leads and still on the count, the company is no longer worried about having excess funds with less loan demands. According to our analysis, lead acquisition has risen to above 70% comparing with previous statistics.