Digital advertisement has taken the world by surprise, taking the place of traditional advertising. The new born (21st century) marketers are now required to take a broader look and approach towards advertising as they have a wider range of tools which includes social media, mobiles and even SEO.
Digital advertising unlike the traditional advertising allows marketers to determine what is working for them and driving the results they desire and what may not be effective.
Advertising is solely dependent on the strategies you put in place to ensure it reaches its goal and makes the sort of impact you desire for your brand.
Now, advertisement has gone beyond the regular bill boards and banners on the wall, but it has also gone digital.
With the advent of the internet, a lot of people can advertise their product digitally to their target audience without going through the stress or having to print of put up a banner.
On social media, you can advertise your product or service by just paying for the ads. Means you have a budget to work with.
On Facebook, More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day.
When you run a Facebook Advert, you choose the audiences that see it by location, age, interests and more.
With Facebook Adverts, you choose the type of people you want to reach and we deliver your adverts to them.
This makes your adverts more relevant for the people who see them, and brings you real results.
This is just one out of the other social media platforms.
According to Neil Patel, “online advertising, it is essential that you take some time to figure out who your target audience is.”
Failure to do so is going to result in you showing ads to people who don’t care for them. This can lead to people either not clicking on your ads, or people clicking on your ads just out of curiosity.
Also, he adds that paid channel advertising is a powerful marketing medium because it is measurable. It’s possible to calculate both a long-term and short-term value for how much revenue resulted from even one incoming website visit.
You can also deploy targeting features to ensure that you’re reaching the right audiences.
If 2015 was the year of video marketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing.
Trends give us an insight on what will work for our business at that particular time, with this infographic, you will see more of the trends working in 2016 to help you make the right advertising decision and make a budget to help you achieve your set goals which is to attract leads and make sales.
I will end by saying, according to Larry Kim, “The only constant in search advertising is change.” Trends come and go, just be abreast with the latest trends, work in line with it to avoid spending so much money on the wrong platform for advertising.
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