Marketers and graphic designers have long known that colours plays a major role in the increase in sales for any successful marketing campaign. Specific colours tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases.
Study shows that aesthetics influences buying decisions more than any other factor. This is especially true for marketing collateral, including your printed materials and website.
Therefore the colours you use to advertise your business can bring people in-door or turn them away. Many businesses fail or quit within the first five years. But a small percentage of those that stand the test of time explode into full-fledged empires.
One key factor that differentiates these companies is their ability to consistently make a strong, lasting, positive first impression. They place utmost emphasis on visual appeal and aesthetics.
It’s important to test your colours. Companies that take the time to test colours with their demographic audience are more successful than their counterparts. Take a few minutes to do a simple colour test.
Factors to consider when choosing your colours for an increase in sales
• Age of audience
• Type of product or service
Age of Audience
Choose colours that will appeal to the demographics of your market. For example, yellow is most often associated with youth and vitality, while tones of blue usually attract an older, more conservative audience.
Type of product or service
Your colour scheme should be appropriate for the service or product you sell. If your business is organic or environmentally friendly, use greens and browns.
When choosing your colours, start with the basics. When it comes to colour psychology and making a good first impression, your colour schemes is important because it can cause a person to pick up the phone to learn more about you, or throw the material away and move to your competition.
That’s because colours, (like words) can actually make people feel emotions.
This post will enumerate given the colours that increases sales along with the specific emotions they evoke.
Image Courtesy: kissmetrics
Red is the color of power. It gets people’s attention and it holds it, which is why it’s the most popular colour for marketing. Just don’t overdo it! The color red evokes a sense of excitement, love, urgency, and passion. These are all desirable associations when you’re intent is to prompt a purchase.
Interestingly, red also appears closer to the viewer and literally draws them in. Use the color red with discretion, though, as too much can come across as angry or aggressive.
It is best used to highlight a promotion or sale. It helps a message stand out against other text or graphics, and thus ultimately translates to higher sales.
When you want to be viewed as trustworthy and cool, blue is the colour for you. Mix blue with complimentary colors for best results.Blues of all shades are most commonly associated with trustworthiness. If you have an online store, consider using blue to convey safety and that your site is a secure place to do business.
Alternatively, blue is also known for stimulating the mind. Many offices have blue walls or accents as the color has been known to stimulate the mind and increase concentration. This results in improved productivity, and better results all-around.
By incorporating blue into your small business website or promotional emails, it increases your customers’ focus, leading them to better assess your offerings and a greater sales conversion rate.
Vying for the attention of a young female demographics? You can’t go wrong with pink. It’s fun, frilly and totally female.
Yellow is a powerful colour, but it is also the most dangerous hue. Use yellow to command your audience’s attention, and let them know you’re confident in your abilities.In line with instilling confidence, yellow portrays optimism, confidence, fun, and happiness.
They stimulate warm and fuzzy feelings about the business, and when used with discretion, lead to greater purchases.
However, yellow is a very powerful color that can cause people anxiety. Carefully select the shade of yellow and quantity of the color in order to evoke the correct sentiments from your viewers.
Green is a versatile colour. It is warm and inviting, lending customers a pleasing feeling.
Secondly, it denotes health, environment and goodwill. Finally, green is the colour of money, so it creates thoughts of wealth.
Purple is the colour of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials.
Conversely, lighter shades of purple are known to be soothing and calming. They’re often utilized in luxury products or services for older customers.
Consider these contrasting associations when adding purple to your marketing materials or website.
Gold is likewise elegant and prestigious, but adds an element of power; purple can’t match. In combination with purple, green, or gold is a powerful colour that symbolizes wealth and pedigree.
Orange is energy. It has powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.
Brown, an earthy tone, is known as a comfort colour, lending relaxation to customers.
Black is another highly versatile colour. It can be modern or traditional, exciting or relaxing. Used as a contrasting colour, black most often adds drama to whatever mood you want to cast.
Source: The Art of Color Coordination
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