With over 2.34 billion internet users in the world, what better place is there to create your product visibility effectively than through social media advertisement.
It’s tough enough that you have a content, product or service to think of how to get it noticed, and then you have a million and one persons trying to do same which makes it even worse than hard.
The question is what is the next line of action is now that you know all the variables and you have to work around it for your own benefit that is to attract more customers and grow revenue.
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The hallmark of creating a social media advert or campaign is to improve on your sales funnel by increasing traffic to your website, increase the number of leads which will eventually evolve into a growing revenue base.
Consumers already spend the bulk of their time using social media, on an average; consumers spend 6 hours online daily. Doesn’t it make more sense to avail your product or service where your audience spends the most of their time? To me, it makes more sense to follow them up.
Social media helps companies and businesses achieve optimal sales by using the information the company has shared online to their benefits. There are different social media platforms like: Facebook, instagram, twitter, pinterest and the host of others.
All this platforms are available for you as a business owner, company, blogger or even marketer to display your brand and optimize the power embedded in these platforms to achieve maximum customer’s satisfaction and boost revenue.
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According to Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. And according to social media examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
In 2013, advertisers spent $5.1 billion on advertising on social media and this figure is expected to exceed $14 billion by 2018, which to me is a good investment.
Social media has gone way pass the era of just using it to communicate with just family and friends but it has become a formidable advertising driver for sales. These social media mechanisms are filled with millions of consumers going by the data of social media users, so why wouldn’t you take advantage of this.
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Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic.
You already have the right tools, all you need do is take the step and utilize the potential of these platforms to yield more financial growth and stability for your business. Whether you operate a large or small scale business, the social media is a very powerful marketing tool to help you build the trust and authority that will rapidly grow your business.
Advertising entails taking out your brand from on position to another by publicizing it and thereby making it visible to the audience. Usually, for every advert, there has to be some sort of planning by the organization or business on how they can achieve maximum profit from that advert or campaign.
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Firstly, the basic thing that should resound in your head is the fact that you have to understand how your target audience work, in the sense of their preferences, the kind of social media platform they use the most, their behavioral patterns in reference to their the things that inform their purchasing decision.
This can only be achieved by research to understand your audience. Your message will be pointless if you do not know who you are distributing it to and how can you make transform your business and make sales if you do not have a target audience too specifically target your brand message towards.
On social media, you have a vast number of people and you can take advantage of the opportunity and evangelize your message or distribute your content.
It is not enough that you know they exists but you should take the bold step to know how you can infiltrate that community and boost our sales funnel for greater profit.
Furthermore, after you have understood your target audience, the next thing is to pick out the best and most suitable social media platform that your target audience use more often, utilize the media and send your advertisement on it.
Because social networks gather such a larger amount of user information, social media advertising is able to target your audience in a wider variety of ways than other online platforms. Stretching beyond general demographic and geographic data, social media advertisement has opened the door to deeper interest, behavioral and connection-based targeting methods.
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These advanced targeting options increase your ad’s relevance to your users and provide a level of personalization that is not achievable on other advertising channels.
With all the new options for targeting users, tracking the performance of your social media advertisement is even more important for justifying your spend and requesting a budget.
While you can still pay-per-click to your website or choose other metrics to measure the success of your ad, most social networks now offer website conversion tracking.
Social media advertisement can drive the user to take some measurable action, like buying your product or registering for an event, can actually report on how effective the ad was in driving those conversions — as long as you configure it properly.
Conversion tracking requires that you add a snippet of code to the page on your website where the conversion will take place, so it does require a bit of technical ability and extra effort, but you’ll then be able to attribute any conversions on that page to the ads you are running.
If your ad is receiving a lot of clicks which you are paying for but no conversions, it’s a wasted investment. This information will allow you to better optimize your ad copy and targeting.
With billions of people on social media today, your target customers are likely there too. But how can you reach them through all the noise on social media?
Social media channels are increasingly becoming a pay- to- stay spaces. In order to reach your target audience, you can strategically put money behind social media ads to see more success.
For every successful business ad on social media, a lot of time and money was put into it and if your main objective is surpassing your competitors and achieving a milestone, then you should think social media advertisement.
The thing is, you get to have people from all around the world viewing your brand or content because social media breaks all geographical hindrances.
According to Larry Kim, “Social ads do fantastically well. They allow you to build up and amplify your brand, and create demand for your products or services. The other thing that social ads do fantastically well is they can convert visitors into customers really easily, because you can filter users into very accurate demographics and re-market to a very narrow segment of those people.”
Which means you have the opportunity to create a community of followers and loyalist to your brand once you utilize the medium effectively. Take your chance and make it count with social media advertisement.
Advertisement is a major source or means of attracting customers to your brand, product or service. The world has evolved and trends are changing as people now look forward to hosting their ads on social media platforms like Facebook, LinkedIn, Twitter and the likes of others as the community on this social media platforms are continuously increasing by the day.
With all said and done, i think social media advertisement gives you more customer base than the conventional flyers, banners and posters used in particular geographical locations. It gives you the opportunity to reach out to more people at the same time outside you geographical location.
Since 2015 when paid social media advertisement came to existence, 52% of companies have a sponsored social budget and find social ads to be one of the most effective marketing investments they have made.
And as the need for social media adverting increases, the social networks have been tasked to keep up and manage the number of businesses leveraging on this goldmine.
Social media advertising is an effective way to advertise and this means that it is in high demand. Therefore, you have to keep up with the demands of the consumers, as well as your competitors.
Although it may seem like some platforms are better than others for social media advertisement space, it really means that they have more room for improvement and growth.
Social media advertisement is working and brands are making active use of the opportunity to attract more customers and grow revenue for their business.
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