Social media monitoring is essential for your business. It allows you to monitor the overall visibility of your brand on social media. It doesn’t stop there, you would also want to know how effective your social media campaigns are as well as identifying more opportunities for engagement.
There is a lot of information that can be obtained that can help your business. Information such as the trending topics on social media but more importantly, you would want to know what people are saying about your business on the internet. All of this is possible when you have the right tools at your disposal.
Below is an infographic detailing the best monitoring tools available and how other people are using them to their advantage.