With over 500 million users, Twitter is the perfect place to engage you customers and potential prospects. The question is, are your tweets getting noticed?
Twitter is a powerful social media marketing tool for engagement.
It’s one thing to open a Twitter account, it’s another thing entirely to have an account that has multiple followers with healthy engagement. To reach out to your current customer base, appeal to new prospects, and win at social media marketing, there are several things that you need to do right.
You have to determine your purpose on Twitter. This is important because it allows you to create the best content for your followers. Twitter users are very diverse and there is a tendency to want to appeal to everyone while trying to sell or promote a particular product or service.
So focus on your expertise and specialize on that. A focused social media marketing message will attract users with similar interests.
An essential aspect of connecting and engaging with your followers is direct communication. If your business strategy is to sell, influence or promote, then effective communication is key. This would involve direct messaging and engagement with other users.
If on the other hand your business strategy is to use twitter as a tool for market analysis, provide customer service or to keep up to date with what’s trending, then you would need to follow appropriate twitter handles and utilize hash-tags to filter content to get the most relevant information.
Now that you’ve determined your purpose on twitter and know the content you wish to post to your followers, you’re half way there! For your business to truly prosper on Twitter, drive awareness and enhance revenues, you need the ultimate form of customer engagement- getting clicks.
This involves users following links in your tweets that would redirect them to your website, blog or all the way to the store to buy your product.
Getting clicks has proven to be notoriously difficult but these following tips should get people clicking on your links in due time if you keep at it. A little patience is required here because social media marketing like all other digital marketing strategies require time to start seeing results.
1. Use the Right Headlines:
With millions of new tweets pouring in on a daily basis, sifting through them to find what’s relevant and interesting can be a daunting task. The sheer number of updates has turned people into scanners glancing at tweets for nanoseconds.
A study on copyblogger.com revealed that 80% of readers won’t make it past the headline. So it is imperative that you capture your reader’s attention. There are a lot of things competing for our attention, so your headline must awaken curiosity and pique interest to your benefit. According to wired the perfect headline can increase traffic by over 500%.
2. Include Images
A picture is worth a thousand words, quite literally. Images have the capacity to attract users instantaneously. Images increase attention spans by 82! This is because people are attracted to colours.
Ever wondered why road, danger and warning signs are in colour? Because people are likely to remember them so always include images especially when you are using Twitter as a social media marketing tool to promote your content.
3. Keywords and Hash-tags
Keywords enhance your exposure on the internet, so it is important to find keywords that best describe your business or the products and services that you offer. #Hash-tags allow readers to find your keywords on Twitter.
Keywords and hashtags complement each other because hashtags make your keywords more searchable and helps connect you to users with similar interests and become part of a trending conversation. Of course try to limit the hashtags you use to 2. Anything more than that drops engagement to 17%
4. Post at the right time
To ensure that your tweets get the most engagement, they need to be posted at a time when users are most active. Engagement levels on Twitter may vary on the type of industry or other factors so do your research.
New research is constantly coming out on when the best time to post is. Social media marketing scientist Dan Zarrella says Tweets on Fridays, Saturdays and Sundays had higher click through rates than any other day of the week.
There are other tools like buffer that can help you schedule your tweets at different times of the day or different days of the week. You can schedule the posting of your tweets months in advance and it even has a handy analytic tool to help you determine your optimal days and times.
Fantastic right! If you pour in your heart and use the right tools, social media marketing isn’t really a difficult task.
5. Keep it short
Tweets are limited to 140 characters so they are short. But keeping those characters shorter can be good for retweeting. It allows other users to add their own comments and ideas. Try and keep the length between 70-100 characters. Retweets lead to more exposure and potentially more clicks.
6. Follow the Right People
Following people is one of the fastest ways to get more followers. When it comes to business, you want to follow users who are relevant. This can include your customers, partners, and even your competitors. Following users who aren’t relevant to your business is not going to get your messages across to the people who matter.
Don’t stop there! Always check your standing on the internet with social media tools like klout.com so you know you are on the right track. Gauge your influence on multiple social networks because it matters.
Twitter no doubt has its place when it comes down to content marketing. Mastering how to use it effectively is key if you want to drive traffic and revenue to your business.
Like all other components of a good digital marketing strategy, Social media needs time and consistency for you to get results. If you give it your heart and time you are sure to win.
Do you have other strategies on how to effectively use twitter that you would like to share? Let me know in the comments below!