Facebook — the social media network that forever changed how individuals, businesses, non-profit organizations, and even government agencies communicate and relay information.
Some have found great success with social media, while others are still floundering in the sea of online marketing, struggling to make sense of it all. Then there are the businesses that are holding out and have yet to take advantage of social media for one reason or another — not enough time, lack of understanding, or disbelief that social media can actually work for a business.
As a business owner, I bet you already know the importance of marketing even before social media marketing. It is an aspect of your business you are not to joke with if you want to create awareness and boost sales for your products or services.
The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers.
Facebook is in the lead as the social media platform with the most users, as of the fourth quarter of 2017 they recorded 2.2 billion monthly active users. Instagram records over 500 million active users worldwide, Twitter has 330 million users worldwide and Snapchat has 100 million active users. The numbers from YouTube is impressive also with 1.5 billion active users per month.
Social media is one place people love to spend most of their time. With these and more, social media connects your customers directly with your business. Here are 6 reasons why you should invest in social media marketing.
1. Social media posts are used to drive targeted traffic.
Creating a new page on your site is like taking a really great selfie. You want the world to see it and bask in its brilliance, but you don’t want to beg for attention (or worse, pay for it). That’s why for selfies and landing pages, well-placed social media posts can make all the difference.
We’ve seen a single link on Reddit drive over 20,000 visitors in one weekend and links submitted to StumbleUpon can take a page that was consistently earning a handful of visitors a day and increase that number to hundreds. Who wouldn’t want to capitalize on that?
2. If you are doing it right, social media will lead to real relationship building.
Part of what makes things like Twitter and Instagram marketing so cool is the interaction you get to have with your customer base — you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result). What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites?
You can also use social media as a tool for connecting with complementary, non-competing businesses, thought leaders and taste-makers in your space, as well as journalists who cover your industry. Sometimes, becoming friends starts with a simple retweet.
Show your social media followers respect, appreciate their actions when they engage with your content; likes, shares/retweets, comments/replies or tag people in your posts.
3. Social Media Helps You with Branding Awareness
Building on your social profile actually helps establish your brand. Brand awareness is very essential for every business. Through social media, you can build your following by showing the entire social media community about who you are as a brand.
Marketers should allocate resources to coming up with a personality online. Successful marketing strategies for brand awareness in social media usually involve showing the public what the business is inside and out, how they take care and interact with customers and how unique the brand is.
With social media, you can strengthen your brand and reinforce a positive image for your business to those who are interested with the type of service or product you have.
4. Users are receptive to your messages.
People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.
5. Social media ads allow targeting and retargeting.
One of the reasons social media is important is because of the highly customizable nature of social media ads. Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked.
You also have to the option to install a Facebook pixel on your site and use it to retarget the users who visit you — these people are far more likely to convert into solid leads and sales!
Now let’s talk Nigerian figures, reports have it that Facebook has over 16 million active users in Nigeria. Twitter has over 3 million active Nigerian accounts, Instagram has higher numbers with over 5.1 million active users. YouTube Nigeria records about 40 million video views and is forecast to hit 47.63 million users by 2020.
6. Cost-Effective social media ads
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.
If you decide to use paid advertising on social media, always start small to see what you should expect. As you become more comfortable, fine tune your strategy and try increasing your budget. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get return on investment on the money you initially invested.
Social media is a strong tool for marketing. As a business that is constantly working to stay relevant in your industry and in making sales; you should leverage on this. If you want to be at the level you envision for your business, social media marketing is not one you can ignore, instead use it to amplify your brand’s messages, products and services.
Your business can no longer afford not to utilize social media marketing. If you need help taking the leap, contact us, an experienced digital marketing agency.
Are there any other reasons you’d like to add? Leave a comment.
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