Websites have become an integral part of a marketing strategy for all businesses. It gives your business online exposure and enhances your credibility and legitimacy. In many ways not having a website for your business is unthinkable as all customers expect you to have one.
For starters, your business will not be taken seriously without a website. Customers trying to locate you and not come across your website will move to another place to do business. It’s not going to take long before the same thing happens with mobile apps.
Mobile apps have become an important strategy for a lot of business. Many of the biggest brands in the world have their own mobile applications. There is a misconception that a lot of people generally make when thinking about mobile apps. Only big brands have them.
The truth is even small and medium sized businesses use them too because they acknowledge the fact that they will need more than just a mobile website for an effective mobile strategy.
If you really want to take your digital marketing strategy to the next level, then you need to create a mobile app. Here’s why:
Your customers need a mobile app
You open up more channels of communication between your business and your audience so in retrospect, customer service is enhanced. With a mobile app you are closer than ever with your customers and it presents you with an opportunity to provide them with valuable tools.
Being able to send money from your bank account through a mobile app negates the stress involved with walking all the way to the bank and queuing up instantly adding value in the lives of your customers.
Ultimately, that is exactly what your mobile app should strive to do – add value in the lives of your customers. Adding things like a frequently asked questions page provides valuable information to your customer that they would find very useful.
Your mobile app is your digital hub. The one place that connects your website, blog, Facebook, YouTube and every other network. Allowing your customers reach you on all your networks is a guaranteed way to boost engagement.
When your mobile app is deemed useful by your customers, they become even more loyal to your business. You creating a mobile app opens a direct marketing channel between your business and your customers. A mobile app is designed to serve many functions.
Functions such as providing news, information, search capabilities etc. The most important above all else being speed and functionality. For your mobile app to be successful, it has to solve a real problem your customers face. Conduct research to identify those problems and then act upon them.
By making your mobile app easier and faster to use than your website, you break down a very large barrier of entry for a lot of people. Many people become overwhelmed and discourage when trying to use websites to purchase a product or service. A mobile app provides an excellent solution to this b using a minimalistic interface that is easy to use and understand.
By lowering the barrier of entry you invite more people on board to be a part of your growing community of customers. A messaging client within the app can greatly improve your relations
You can promote your business with a mobile app
Having your mobile app on downloaded in millions of phones presents you with the opportunity to promote some of your other products and services. You can instantly notify your customer on new updates such as discounts and special sales with push notifications.
This method of promotion is likely to increase a consumers desire to purchase your product because they don’t need to get to their laptop or desktop to make the transaction, they can do it from their phone. Considering the mass market, a smartphone is the closest thing to a computer for a lot of people.
While you’re at it, it’s also important that you create synergy among your various platforms. Include calls to action on your mobile app that will also divert more traffic to your website.
If you are so inclined, your mobile app can also serve as an alternate revenue stream for your business. By including ads within the mobile app you can generate lots of extra money that you can reinvest into the app or any other facet of your business.
You also have the chance to hand out promotional coupons to your customers. Get more people to download your app by rewarding them with a discount coupon on their first purchase through your mobile app.
You can build your brand with a mobile app
Remember what I said earlier about the misconception people had about mobile apps? Well you could use that to your advantage. Creating a mobile app will instill the belief that your business means business (pun intended). For anyone who may have doubted your legitimacy in the past, it will build your credibility in their eyes.
It also shows your customers that you are up to date with the latest trends and are willing to embrace new technology that will make their lives easier. The availability of a mobile app for your business is absolutely certain to attract more customers to your business.
Using a mobile app is also supposed to extend your reach and allow your business to connect with even more people. At that point your customers can give your app good reviews and share that information to others as well.
If you are able to get a large amount of downloads and great number of reviews, then your app will definitely be in the top ranking apps when people search their various app stores.
By staying up to date, it ensures that you are never left behind and are always one step ahead of your competition.
Everywhere you look, it’s hard to not find anyone with a smartphone. That being said, that alone underlines the importance of having a mobile app. A report from the dailymail even tell us that an individual can look at their smartphone 1500 times a week!
Users who are always looking at their phones means that your app might have a chance of being seen. For the users who do have your app downloaded means that you are now a part of their daily life.
To continue being a part of your customer’s daily life, you have to add value to them. Give them the need to download your app and use it every day and recommend it to other people. Do you have any other reasons anyone should create a mobile app for their business? Please let me know in the comments below.
Latest posts by Khalid Ibrahim (see all)
- 10 Influential Nigerians in the Digital Marketing Industry - December 23, 2015
- Digital Marketing: 8 Do’s and Don’ts to make your Business Successful - December 19, 2015
- 100 Things That Impacted Digital Marketing in 2015 - December 17, 2015