Do you promote your products online?
Do you ever get to wonder how big brands like Konga or OLX get to attract customers online and get their products sold to them?
It’s not magic but big brands and innovative start-up companies are actually succeeding at utilizing a mix of social media and e-commerce to attract customers online and garner more sales.
The big question is how you too can do what they do on your budget and get your desired results. Which is sales.
In many ways,if you were opening a brick-and-mortar store in your town or running an online store, you’ve got to make sure that people show up to buy your products.
You need people to know what you’re selling, why they need to come in and buy, and why they should tell other people to buy it as well. There are many reasons why social media is an effective tool for attracting leads and converting them into actual paying customers.
It’s cost effective, there are billions of users on social media and it helps build a community around your business.
I’m sure you don’t want your products lying on shelves and accumulating dust. You want them sold and at the shortest possible time.
Get the word out and build a successful business by following these approaches to marketing your products on social media:
Choose the social media platforms that are right for your business
With tons of other social media platforms popping up every day, your marketing options may seem overwhelming. Don’t fret, you don’t have to be everywhere at once.
Explore your social media options wisely and use platforms that best showcase your products and reach the audience you’re looking for.
The single most productive strategy for becoming a better social seller is finding the right channel. Think about selling the old-fashioned way.
If you have a service or product you are interested in marketing, you are more likely to find success if you go where potential customers are.
You wouldn’t sell computer software to people who don’t own computers.
Facebook – Facebook is a must have. It has customizable marketing and tracking tools with a massive reach. Every business owner should have a Facebook business page.
Twitter – If you have the time and resources to send consistent tweets to keep your audience updated in real time, you can develop a following here.
Instagram – if your product has a strong visual element. For example if your store sells clothing or unique items that need to be seen.
LinkedIn – Great for products geared to businesses and professionals.
Do some research to determine your target audience; consider the following?
- Who are they? (I.e. gender, age, background, etc.)
- Where do they live?
- Where do they work?
- What do they do for fun?
- What kind of products or services do they purchase and enjoy?
Take the answers to these questions and use them to choose an outlet to set up camp. Many sellers make the mistake of only choosing the popular social media channels like Facebook or Twitter.
However, if you have a unique audience in a professional arena or are doing B2B sales, you should probably go where professionals are: LinkedIn. Choose the social media outlet where your audience is most hangout and reach out to them.
Create Landing pages with effective Calls to Action
According to Hubspot 48% of marketers craft a new landing page for each campaign.
Once you’ve developed a following, you want visitors who are redirected from your social media have on your content from social media to land on a websites page that has a clear head line and a call to action that clearly guides them into your conversion funnel to take action.
You shouldn’t stop there. Create incentives by offering limited time promotions and discounts, and use action-based language: “Click here”or “Enter to win.”
Yellow pages does it fine with a fantastic headline and a call to action.
The image above is an example of a good landing page. It does two thing right:
- It has a defined purpose
- It has a call to action
Customers are more inclined to get involved if they feel that they are receiving special treatment or getting a deal that can’t be found elsewhere. Create different offers for each social media platform you use.
It is imperative that your landing page makes a very positive first impression. The reason is because it takes 2.6 seconds for a user’s eyes to land on the part of your site that will leave an impression.
I found some of the best examples of Calls to Action in this post from Dan Shewan at Wordstream. But I’d recommend that you also read some of?my favorite post on how to create clickable calls to action.
Create content that offers value to your potential customers
In order to build trust, authority, and a sufficient online following, you will need to post fresh and quality content that offers real value to your audience. Whether this content is funnelled through a pre-existing blog or videos from your YouTube account, it needs to be informative and useful to viewers.
Become a regular supplier of great information and resources and potential customers will flock to you.
It’s important to regularly produce high-quality content, but it’s also central to actually interact with other bloggers, businesses, and the readers. “Like” the comments and posts of others and share other quality content that is relevant to your industry.
Ask questions and give your opinion on popular topics so that people feel like they are getting to know you. This strategy is quite similar to the flattery of in-person selling. When people consider you to be invested and interested in the industry (and them), they are much more willing to buy.
Your inclination as a businessperson may be to push your product at every turn. But a social media message that says “Buy me” isn’t nearly as effective as a message that plays into the social context of any particular site.
For instance, if you’re using Twitter or Facebook for posts and status updates, save your selling and instead give your audience something interesting. A funny meme, quality pictures or videos, an informative infographic, these things will draw far more attention to your posts that an outright pitch.
From your social media material, you can easily create backlinks to take people to the required destination. A “Buy me” message may get a few views, whereas something of social value may take off and trend. Increasing your sales doesn’t necessarily mean selling harder. It’s about selling smarter.
Encourage sharing and engagement
Inviting your customers to interact with your product and brand will develop loyalty and help spread the word. Create contests or promotions that give people an additional chance for winning if they share the news.
Although you still aren’t quite ready to hard sell your product or service, you can begin to share with your readers the worth of what you are offering. Really push on social media just how your product benefits people.
You can do this in a number of ways, through infographics, demos of your services, and free trial offers among others. This is a good method to let potential buyers get a look at what you’re selling.
A really great way of encouraging your customers to share your product on social media is to include their images in your content
This is a marketing tactic used by Black Milk Clothing. They have their customers wearing their products and they share those images on social media. This allows other people to see how those clothes could look on them and will encourage them to buy.
Chapter 9 of Neil Patel’s advanced guide to content marketing explains in details how you can promote you content to boost traffic, engagement and sales.
Also you should check out Kim Garst’s post on How to Grow an Engaged Social Media Community for insightful tips on how you can grow and engaging community on social media that engage with your content.
Keep all of your social media accounts current
Regularly update your accounts with new content to keep your business on your followers mind. Layout and policies for social media platforms can change over time, make sure you’re making the most of each one.
Don’t be afraid to show your human side by posting inside news and pictures of your employees.
Offer timely customer service
Always remember, the customers come first. Answer all comments and feedback, even the negative ones. Make the customers feel special and avoid formal marketing speak. Imagine that you tell news about your store to your friends or colleagues.
No matter what you’re selling, you’re probably surrounded by a lot of competition. What’s going to set you apart from your competition is your ability to cater to exactly what your niche is after. This is where posting great information comes in handy.
Using social media as a platform to inform potential customers rather than a way to simply show them your products is how you eventually develop more customers. So, your potential customers have a problem that your product can solve.
Relay this message using social media. Post real product and user reviews. Post videos with examples of how your product works and why people should buy it. If price is a problem, show your customers with social media how you’re offering an affordable solution.
If you are social selling on the right platform and posting fresh and engaging content regularly, then you are probably already viewed as an expert.
After you’ve developed a voice of authority, consumers are more than happy to “test-drive” your services and see if they want to make a purchase.
As you can see, none of these tactics are geared at being in their faces or forcing information on them. In the world of social selling, being in the right place with the right message truly count.
Are you currently using social media and other digital marketing channels to attract leads and sell your products online? I would love to hear about your experience(s) in the comments box below.
Feature Image: Freedigitalphotos.net
In Post images:Business2community.com, Socialmediaexaminer.com, neilpatel.com