If you want to increase sales with inbound marketing, you have to create reasons for your target audience and already existing customers to come to you.
Instead of simply broadcasting out your messages to using traditional method of marketing which will possibly not give as much result as your brand may need.
You need to be intentional with your inbound marketing strategies to always stay in track and increase sale.
These four stages of inbound marketing according to Hubspot will help you identify what exactly you want to achieve with inbound marketing
However I have compiled the strategies you need to increase sales using inbound marketing.
Create and share valuable content
One of the inbound marketing strategy every startup should adopt is content, not just publishing content but publishing content that is relevant and valuable to your audience. For you to be able to create relevant content, you have to first identify your target audience.
Then you can be able to determine the kind of content that is likely relevant to them and they will consume. Whether it is in form of video, podcast, blog post or e-books.
Consumers these days chose the content they want to consume, so they appreciate it when a brand provides them with relevant information that is helpful to them.
Therefore, you have to make available the contents that will attract people to your page that way people get to see you, become active followers and share your posts.
Start using videos
We’re in the age where video is the main thing for reaching out and also for increasing sales. It has become a focus for almost all social platforms because of its high level of engagement. When done right, video can attract and convert more customers within a shorter period of time. It will also drive traffic to your page making you increase sales.
You might think that getting started with video is expensive but that’s not necessarily true. You can create your entire video using your phone, you can also edit and trim with your phone. But before you start shooting ensure that you have a story line of what you want to achieve with your video.
Storytelling is very important either in sharing valuable information or by engaging your audience. therefore, in making your videos ensure that your storyline is what people can easily relate with as it will make you more human, more authentic and worth watching. Also, it will help you increase sales.
Have user friendly landing pages
Visitors can be converted in several ways but one of the best ways to convert your site visitors to lead is with landing pages. Your landing page is a web page that serves as a point of entry to your website or any section of your website. On this page there’s usually a call to action button your page visitors can click.
You may begin to wonder the essence of a call to action on your landing page. First off you need to ask yourself; what are your motives for having people visit your landing page? If your answer is for patronage, to create leads or to persuade them into downloading your app.
Then a call to action seems like the most reasonable thing to do. Nobody wants to visit your site and have to roam around before actually seeing what brought them to your site.
If you want to increase sales with inbound marketing, try to design your landing such that it is user friendly. Also, make sure that the language you use is easy to use and not technical if not your site visitors will get confused and leave without taking any action.
You should as well try to use multiple landing pages, each with their unique engaging and compelling copy and call to actions. This in turn will entice visitors to take action. You can use tools like Unbounce to help you with a multiple landing page strategy.
Use social media to attract your ideal customers
Social media offers brands one of the easiest and more accessible means of getting in front of their ideal customers and increasing sales.Also, quite a number of people across the globe are active social media users according to research by smartinsight.
But in order to generate required results, you must have a strategy to turn followers into leads and customers.
That is why brands can run sponsored ads and target it to the number of people they want. Sometimes they target ads to people that engage on some kind of posts.
Also, structure your content on providing valuable information and offers that your target audience will relate to. This will make you an authority in your niche, fill your marketing funnel, increase your customer base and enable you increase sales.
A study carried out by SevenAtoms shows that companies that blog create 97% more leads than their competition. As a strategy inbound marketing for startups, blogging is a great thing to start doing to increase sales.
Endeavor to keep your audience in mind while creating contents that is not only about what products or services you order but also educating and entertaining your target audience while offering them great value.
Using tools like BuzzSumo can help you research your competition. This will help you know the topics that are trending in your industry and give you a direction you should take when creating your own content.
You can create contents that could take form of an explainer video or a how-to-content. Also, you can leverage guest blogging opportunities, either on your website or on those of industry experts.
Expert roundups are another great way of increasing sales with inbound marketing. Have a lot of industry thought leaders answer industry-related questions in one blog post. Content like this can help establish authority in your niche.
Make the most of SEO
If you are looking to increase sales using inbound marketing, you have to be intentional about your SEO strategy. It’s not such an easy strategy to get completely right but that shouldn’t make you back down from using it.
Just the way Moz puts it, “SEO is all about giving your website a structure so that search engines can understand it”. We agree that we don’t just build website for search engines rather we build it for people. But then, there’s absolutely no point of having a website when people are unable to see your content.
You need to optimize your website to be discoverable if you want to get ahead of your completion and increase sales as well. Performing better in search results can help you attract more visitors to your website.
There are various SEO starteges you can implement to drive traffic to website. You can start by using relevant keywords, Meta descriptions, tags, etc. this will help you provide more structure for your website.
Also, try as much as needed to optimize videos and images on your website. This will provide a better mobile experience for users. Optimizing your website will give your startup the boost that it need to succeed.
You will get higher search rankings, you earn more brand exposure, thereby broadening your sales funnel.
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