Do you have a plan on how to maintain customer engagement to get more sales in the end?
Engagement is a very important metric to consider when building an online store. While most businesses want to increase the size of their customers, they often fail to increase their engagement as well. When you engage with your customers, you can turn them into returning customers. The time you devote to building relationships with your audience can lead to a higher number of sales, increase in customer loyalty, and higher positive reviews.
The facet of any company’s operation is to provide outstanding customer service. It is about knowing your customer’s needs, creating value and being able to interact with them.
In this article, you will learn how to increase customer engagement to generate more sales.
1. Be Authentic
Authenticity is so easy but I’m not sure why some people don’t get that. Be you. People buy you. They really will buy what from you when you see autheticity. And the savvy consumer can see right through someone who is not being true to themselves. Even though authenticity has become a very over-used word, if more people bought into the concept of it, think of how many more clients and customers they would gain. Being authentic and unique increases customer engagement and eventually more sales.
2. Collaborate with other brands
No brand is an island and so collaborations with other brands can also help grow your followers. You will want to collaborate with other brands who have a similar audience but sell different types of products. For example, if you sell jewellery you could collaborate with another brand that sells accessories like scarves. You will be able to tap into each other’s audiences to grow your followers. A collaboration might include hosting events together, taking over each other brand page for a day etc.
Collaboration is worth noting that you can work with other people to make a brand’s presence even more powerful. Collaborating with people outside the brand is not only an exciting thing it is also incredibly effective.
3. Share your valued knowledge and industry insights
Always remember that there are insights you can share with your customers. Sharing industry information is great, but what value can you add to this? What have you learned over the years that perhaps no one else knows? How are you uniquely positioned in your industry, and what information can you share that no one else can?
A manufacturing company might provide tips for extending the lifetime of a product, for example, while an a fashion designing academy might show tip on running a successful academy. Post the link to other social media accounts to drive traffic back to the original post, and encourage click-throughs with an attention-grabbing title, a compelling preview image and a short comment.
4. Always respond to customer engagement
To increase customer engagement you need to be interactive. When customers send you a message or leave a comment on a post, they’re giving you an opportunity to talk to them. Whether they leave a positive or negative message, you should be responding to each customer. You can show appreciation for positive messages and suggest a resolution for negative ones. The only time you wouldn’t respond to a post is if someone tags their friend as they’re not directly engaging with you.
5. Run a contest
Who does not enjoy getting free stuff? We all do. Take advantage of that and hold a contest for your customers. Not only will you grab their attention, you will also engage them by rewarding them for their participation. The easiest way you can increase customer engagement is to run contests and giveaways.
For example, you could ask customers to share creative photos and tag your business and the chosen winner receives a product. Other ideas could be hosting a voting contest or photo tagging contest where customers tag as many of their contacts as possible.
You can ask people to take certain actions such as visiting a landing page on your website (that you can retarget). You can use tools like Rafflecopter which you can use to grow your social media following and increase customer engagement as contest requirements. You’ll need to give a prize to a winner but the prize can be expended by your business.
6. Go Above and Beyond in Your Interactions
By going beyond you share what your customer’s loves and want to see. This is where your analytics come in. Facebook Insights, Twitter Analytics and even Google Analytics can show you exactly which types of content are resonating with your audience. Regularly consult your analytics to see which topics and posts are getting the most likes, comments, retweets, and shares, and share them more often.
Customers love to see behind the scenes. Allowing customers to see the products encourage them to buy after seeing your efforts made. Product tours are one the best ways for your customers to learn everything there is about your product or service. Not only is this an effective way for you to reach out to your customers, product tours are also a great way to engage them. You can record a product tour and place it onto your website or YouTube account.
When it comes to customer engagement, small, regular efforts are more effective than a one-time blitz. The process does not have to be expensive; if you do not have room in the budget for a digital marketing agency, consider hiring a freelance social media consultant for a few hours a week. Alternatively, involve your team by asking each person to spend 15 minutes per day responding to comments or coming up with ideas future posts. Over time, these small efforts will result in a loyal, engaged customers.
What steps have you taken for your business to increase customer engagement? Do you regularly get likes, comments, and shares on your posts? Let me know your social media tips in the comments below.
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