No money? No problem. Your business shouldn’t be stagnant just because you don’t have a marketing budget.
What if I told you that you could reach out to a lot of people at no extra cost? Yes, it’s possible with digital marketing. The best part of it all is that everything you need is readily available for you to use if you pour in your heart and time.
Here are several free (yes free!) ways you can boost your online presence and drive traffic and revenue to your business.
- Organic Traffic
Generating organic traffic is absolutely essential to sustaining traffic on your website now and in the years to come.
In a time where people can easily get traffic and instant results from paid search using Google Adwords and promoted social media content, what happens when the payments stops or when you have little or zero advertising budget?
That makes organic traffic all the more important.
This is where organic traffic and search engine optimization (SEO) go hand in hand. The best way to generate organic traffic is create content that people want to read and share. Then you do some SEO hacks on the content and promote it across social media.
The video by Neil Patel below offers really good tips on how to growth hack your blog posts.
Writing quality content on your blog will ensure that you get ranked better on search engines which means more people will find you, read your post and share it.
As a small and medium business (SME), it may be difficult for you to compete with the more established businesses with huge advertising budgets to rank for competitive keywords. A term like “Insurance or loans” will have a lot of other companies ranking for them.
Instead you should go for “long tail key phrases.” The only way you can qualify for long tail keywords is by writing long articles of a minimum of 2500 words or even longer post. On the average, pages that rank 1 on Google have at least 2000 words.
If you are able to do this effectively while ensuring that your content is relevant to your niche, then expect some puppy love from the search engines.
As Neil Patel would say, Google will reward you with juicy traffic.
As always consistency is key in everything you do. Always try to consistently publish (quality) content on your blog. It could be once a week or a couple of times a week. People are more likely to respond to a blog that is consistently updated with regularity
Here are some of my favorite resources on how to drive organic traffic to a blog or website;
While you’re at it, why not guest blog? This involves you writing content on a blog that isn’t yours. It’s a great way to share expertise with others, gain relevant back links and drive traffic on both blogs.
Of course it is important that you write on blogs that publishes content that is relevant to your niche. This will ensure that you contribute useful content that people want to engage with. Your aim of guest posting should be to direct traffic from that blog to yours.
For your guest blog post, make sure you write an expert bio with a link to your website or blog and also include a maximum of three (3) links to your website and links to other expert resources that you used on the post.
If you include more than three links in the post, the blog owner may see it as link spam and severe relationships with you. So be nice, go ahead and promote the post across social media as you would your own blog post.
To get started with a guest post there are certain things that you need to do right. First of all you need to decide what you really want to benefit from writing a guest post. Do you want to generate backlinks, traffic or credibility?
If you are looking for traffic on your website, then you probably shouldn’t post on a small blog. Likewise if you’re looking for backlinks to your website then posting on multiple blogs with a high page rank is better than posting on a big blog.
These expert guides will tell you everything you need to know about guest blogging;
What’s also important is finding blogs that accept guest posts. Alltop.com is a huge blog database. You are sure to find the latest blog posts on the best blogs around.
Search engines are also useful. For a more comprehensive list of blogs you can guest post on check these out.
- Social Media
You probably saw this one coming. As always social media remains the best way to reach all sorts of people. LinkedIn in particular is very useful.
We have a feature article on LinkedIn in case you missed it. Create a group and watch your members rise by sending messages.
LinkedIn even allows you to throw events. Leverage your groups to promote your events, get people to show up in person.
- E-mail Marketing
Before you run to your computer and start sending tons of e-mail, make sure you avoid these 10 mistakes.
Be creative with your e-mail. Put in a funny joke or a funny story or picture or a PowerPoint slide as an attachment.
E-mail signatures are also useful. You can put links to your website or other important information. In many ways, you’re attaching a business card to your e-mails.
Building marketing lists is also helpful because it allows you to keep hold of interested customers. Have people subscribe to e-mails when they visit your website.
To create your own email list is very easy to do. You can add a link for interested customers to subscribe to when they visit your website or blog. Growing traffic to your website will be essential to building an email list.
You can also subscribe to email service providers like Mailchimp or aweber that can help grow your email list.
Here are some expert tips to get you started on email marketing
Smart Email Marketing Hacks That Will Get You More Clients
People like free stuff. Put your brand name on T-shirts, pens, mugs, hats etc. You are really only limited by your imagination.
Create an e-book that details everything about your business and the products you offer and have ready to download on your website.
Run a competition on your website. People also like the idea of winning things. You could give 1 lucky winner one your products or services. It’s a great way to generate interest. You want to bring people into the competition who wouldn’t otherwise have found your website.
The best way to be discovered online is through search engines. What a lot of people don’t realize is that YouTube is the second best way. Millions of searches are carried out on YouTube on a daily basis.
Make an entertaining, educational, or inspirational video. Again a lot will depend on your creativity.
These great guides will get you started on making great videos for your business
Infographics are a great marketing tool for really capturing people’s attention. People like them because they are informative, easy on the eye and quick to learn.
Great infographics tell stories that people want to read and share. You can create your own infographics with programs like PowerPoint if you are so inclined.
Here are some expert views on using infographics
How to Use Infographics (A Client’s Guide)
These are several tips that can help you create awareness and boost your online presence for your business. Don’t be put off if something doesn’t work. Try something else and see what kind of reaction you get.
You need the heart and dedication to pull this off. You must also be patient as well.
Do you have creative ways you could drive traffic and revenue to your business at no extra cost? Please share in the comments below!
Latest posts by Daniel Obaike (see all)
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- Daniel Obaike’s interview with Nigeria Info (95.1FM) on Digital Marketing - March 18, 2019