Online shopping has crawled deep into our skins and we all have this time we think shopping and the reflex action that comes with that thought is picking up our phones, laptops or tablets to surf online. The internet has made the purchase of product or service very easy than it was before.
Globally, there is an increasing number of people who are buying over the internet due to its convenience. There is an estimated $20 billion made from holiday shopping online and the good thing about online shopping is that you can purchase virtually anything you set out to buy, from groceries, phones, electronics etc.
The study undertaken jointly by Yahoo and Mindshare analyses the shopping behaviour of customers to reveal that 31 per cent shoppers opt for online shopping in order to save the time and effort that might be spent in traditional stores.
The Internet has transformed the way consumers transact for their daily needs, be it ordering food, booking movie tickets or even booking a cab. Online shopping is one category which has witnessed unprecedented growth in the past 5 years. Some notable online shopping hubs in Nigeria like Jumia, Konga and Dealdey, are using this avenue to grow their brands and increase revenue through strategically making their brand visible online.
Businesses and customers have all embraced the lucrative aspect of online sales and purchase, but just like anything associated with the internet, there are always benefits and dangers linked with it.
Sometimes people complain about ordering for a particular product and on receiving the order, they get a completely different thing from what they previously ordered.
This is not to deter you from shopping online; it sure has its advantages which outweighs the negative aspect of online shopping.
You need to start thinking about getting your store on the internet. With about 97 million internet users in Nigeria and about 3.5 billion internet users in the world, you won’t want to miss out on this great opportunity to sell out your brand.
Even though online sales only makes up a small fraction of the retail market, it has been estimated that in 2018, eCommerce will expand to make about 2.5 trillion in Nigeria. Which is a huge impact in the nearest future.
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