Colors are a very powerful psychological tool. People respond to colors. Ever wondered why road, danger, traffic lights and warning signs are in very specific colors? Because they are easy to remember and really grab people’s attention.
In fact, the use of colorful images in your advertising campaign can increase the attention spans of your customers by 82%!. It would only make sense that the proper utilization of colors in your digital marketing strategy will have a significant impact on your conversion rate.
Below is an infographic detailing how people have used colors in their marketing? strategy to successfully increase their conversion rate and the many ways in which you too can do the same.
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Source: How Colors Affect Conversions Infographic