One very crucial element for content marketer, internet marketers, and social media marketers etc; is the ability to opt your audience engagement game. While the term has been around for decades, the concept of engagement has taken center stage in the digital age.
In an era where multi-screen usage is nearly at saturation point among connected consumers, the problem of distraction is only going to get worse.
In fact, studies by Google have found that 90% of web users may switch between tablets, computers, Smartphone’s and televisions to accomplish a single task.
Successfully engaging your prospects through web content is crucial for capturing contact information and building relationships, in order to ensure visitors don’t simply bounce from your website without a second thought about your product or services.
91% of B2B marketers are establishing and building a community using both content and social media marketing. It can be difficult sometimes.
You’re interacting with your audience constantly: fostering new relationships, nurturing existing ones, and listening or responding to feedback. You’re building trust and rapport and your social reach is growing.
These things are great for building awareness.
You are putting yourself out there and joining in the conversation. You may not think people are interested in your business and what you have to say, but guess what, they are. One of the oldest adages known to marketers is: Know your audience.
It makes sense; you need to know who you’re trying to communicate with in order to communicate effectively. Once you’ve identified your audience, crafting the right messages to engage them is a whole new effort.
Knowing and engaging your audience is the fundamental key to any kind of marketing communication. To keep your audience engaged and attract new users, don’t forget to look at your stats and let the data help to inform your content strategy.
Studies by Kissmetrics show that 96% of first-time visitors to company websites won’t return. The statistics are equally bad for businesses offering web-based services, software or apps.
Regardless of whether your company’s mission is to move product through eCommerce, or nurture leads into clients, it’s crucial to creating an engaging web presence across platforms.
It is key for every business owner who seeks to drive sales to engage with their audience by creating substantive strategies to follow and make an impact in your customers.