Emails have been used by businesses over the years to keep in contact and maintain relationships with their customers. It is a business strategy that has been proven effective in acquiring leads.
With the increasing popularity of smartphones, email marketing has particularly benefited with more people having easier access to their emails. However, many businesses are not optimizing their emails for mobile devices and this could have disastrous effects.
Below is an infographic detailing the ever improving statistics of smartphones with regards to email marketing and why you shouldn’t ignore it.
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Source: Email Marketing is Changing