Peter Drucker once said the purpose of a business is to make and keep a customer by maintaining customer loyalty. Brand loyalty is actually a big issue especially in countries […]

What comes to mind when people think about your brand? Is your brand online reputation positive or negative? Let’s face it; you have the key to paint the perfect brand […]

Would i be wrong if i say the internet has become an integral part of our lives? The coming of the internet has driven success to both entrepreneurs and online […]

We live in a search happy digital world. Before any customer considers doing business with your company, they’re going to Google you first. So it’s very important that your brand […]

The media certainly is a powerful medium. News whether true or false will immediately affect the perceptions of a lot of people. Social media in particular serves as an outlet […]