A lot of business owners see internet marketing as a one-off project, then forgotten until it’s time to produce another marketing for the internet and the process starts all over again. But internet marketing is powerful and should be taken advantage of while it’s still on the spotlight.
According to Hubspot, 92% of marketers said that internet marketing is important for their business. This means that there’s a huge potential for internet marketing to encourage growth. Here are some of the reasons you should focus on consistency to drive growth.
Top of the mind awareness
When you always use the same colors, catch phrase, logos, actors and voices, you give customers and prospects concepts to attach to your brand. Also, it is usually not the first message or the first post that grabs a customer’s attention or drive them to your page, but subsequent exposures to such messages or posts.
When prospects see something related to your brand a lot of times, it tends to stick to their minds such that when they see even an image or a catch phrase they will not have to think much before they know it’s your brand.
Being consistent creates a top of the mind awareness for prospective buyers because your brand comes first to their minds when they want to purchase a product or service from the internet.
A lot of people tend to identify more with brand who are consistent online because they may seem to be more credible and should be trusted more. People make judgement from what they see about a page whether on their websites or social media pages.
In other words for your brand to seem credible to customers and prospect you should have some level of consistency that will trigger buying behavior. If not people will be wary of your brand because the truth is nobody wants to give their money to brands that wouldn’t deliver properly.
Another thing that helps makes your brand credible is humanizing your brand, in as much as prospects believe that your brand being online is not a sham they also want to see that you as a brand can connect with your audience.
Airtel Nigeria has been doing a wonderful job trying to connect with their audience through the video ads they post online.
Better search engine ranks
Since the origination of internet marketing, a lot of people make their purchases online due to the flexibility of online shopping. People get almost everything they need through the internet without much hassle. SEO is probably the best way you capture relevant traffic from search engines.
These days you have to be consistent updating your blog, ensuring your website has optimized title tags, Meta descriptions and distribute links that point back to your website because these are things that will boost your search engine ranks.
Also, consistency on social media can help with your internet marketing as well as boosting your search rank. Search engines tend to calculate their rankings using social media presence as an important factor due to the fact that a lot of strong brands make use of social media.
Therefore, if you want growth in internet marketing you also need to have a strong social media presence to rank high in your niche.
Easier online marketing
Consistency is a great to make online marketing easier and even cheaper for you. When you always connect with your audience and know what you’re trying to express to them and what company has to offer with the benefits they can get from purchasing your products.
Marketing becomes easier because now they already everything about your brand so influencing their purchase behaviour may not be so difficult for you. This why you need to produce high-quality content your audience can easily connect to.
According to a research carried out by Hubspot, 84% of internet marketers found that as little as six hours effort on the internet per week was enough to generate traffic. This means that you don’t even need to spend your whole day on the internet, you just need to find the particular time your audience are online to reach out to them.
So if you can take out about one hour of your day to develop your content and syndicate strategy especially on social media, you could begin to see the results of your efforts.
Once you start being consistent you may never need to worry about going over budget for paid advertising. Also, converting leads wouldn’t be such a difficult task to do.
Higher conversion opportunity
Every post you make on the internet is your opportunity to convert leads. When you are building following on the internet, you’ll naturally have access to new customers, old customers and the recent customers and you should be able to identify with all of them.
Every content you post either blog posts, image, video or even the comment you share is an opportunity for someone to react. Also, every reaction could lead to lead conversion, although not every reaction leads to conversion but every positive reaction can be an opportunity to convert leads.
Which is why you need to always make quality posts that the audience can connect to if not it may be hard for you to convert leads. Your audience you would think you may not offer quality products or services if you cannot offer quality content.
Being consistent can affect your conversion rate highly, because actually people want to purchase from brands they know about or they have heard about or seen.
Cope with competition
Every business has a competition and if you are in the market with a lot of competition then you have a lot to do starting with consistency to grow internet marketing. It helps your brand cope with competition in your niche.
These days a lot of people have easy access to a varieties of products and service from the internet. If your brand is not competent be sure that your competition will not only take you prospects, your existing customers will also go with them.
Find out things that your target audience like to see and what they can connect to then post contents resonating from them. That way they can see that you are always them for them and can be able to solve their problems.
Create a brand identity
You should set a brand voice and follow it consistently when your business makes ads, updates web copies, speaks at events and makes posts on social media consistently. This brand voice or tone creates an identity for you just like your logo does.
Maintain a particular brand tone and retain visual content to ensure your brand can be easily identified. If your brand uses formal and warm tone, try as much as possible to maintain it.
Your brand should have some sort of playbook made in such a way that everybody on your internet marketing team has access to it so that the same tone will be used irrespective of who is making the posts
Also, it is very important to define your unique selling point (USP) to differentiate your brand from others. While other brands may offer low price, your brand may offer quality. This is what differentiates your brand from others.
Higher brand authority
When you are consistent with activities on internet, your brand tends to breed interaction with customers and when you interact with your customers frequently, prospects would believe that you are good at what you do.
Most times, when people want compliment a product or service they have purchased they go to the internet. When they post your brand name or tag you other people will see your brand and will want to follow up with you for updates.
The more people talk about you on the internet the more new users will see your brand as valuable and authoritative. Also, if you can interact with internet influencers your authority will automatically grow.
Better Customer experience
The internet is a communication channel. Each time you have an interaction with a customer is an opportunity to demonstrate publicly the level of your customer service and enrich the relationship you have with your customers.
If you are consistent, it will not take you time to see a customer’s complain in the internet, you can now be able to make things right on time. Also if a customer compliments your brand you give a timely response and probably recommend additional products.
By doing all of these you customers are having great customer experience that will eventually make them loyal to your brand. Because it is through personal experience that customers know how much you genuinely care for them
The longer you wait to make internet marketing better, the more your business continues to lag behind. Internet marketing when done right and of with consistency can bring more customers to your business, drive more conversion and traffic to your website.
Find out what works with your brand and be consistent with it and watch how your internet marketing will skyrocket.
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