Online visibility in a large market can be quite tedious especially for small businesses. What you need to do is to stay focused on online marketing activities that will deliver tangible results. You can increase online visibility for your business and be easily seen by your target audience.
Note that marketing is not a one-off project, therefore you should stay consistent and invest wisely on the platforms that will increase your visibility online to achieve your return of investment (ROI).
Search engine optimization
You don’t have to wait until you are an SEO expert before increasing online visibility for your business or your website content. When you create quality content using basic on-page search engine optimization techniques, then you can help your content to easily be seen on search engine results.
Using a Content management system like WordPress helps you identify where and how you should optimize your web pages and posts. WordPress is a built-in page analysis which guides you on some of the more refined points of search engine optimization.
If you are a localized business, local search engine optimization can improve your business success. Also, local search consultants will help in making your products and services more visible to customer when they are looking for them.
A lot of local customers make their searches based on location for what they are looking for and collaborating with a local SEO company can help you to achieve that.
Engage your customers
Communicate with your customers and your audience as often as you can and keep them engaged with interesting and valuable activities. Social media platforms are a great tool to engage with your audience. This does not only retain existing customers, it brings “talkabilty” there by generating new leads and bringing visitors to your page.
Every business can benefit positively from social media if well taken advantage of. Research to know which platform your target audience is more active. Take your business there and become more active. By being active you should post valuable content, ask questions, interact with your audience as this can boost your online visibility.
When you search for people on search engines, you’ll find out that social media profiles appear frequently on search engine results. Ensure that your social media profiles are consistently branded and optimized based on how you wish to be found on search engine results.
Make sure you include your complete contact information across all your profiles, the essence of doing this is to create a large digital footprint so that there are many ways prospects can find you and reach you.
Also, it is fine to have many followers and many likes but it is more important that you’re your followers are people interested in your kind of business and can interact with it as well.
Create blog posts
Creating contents for your blog is an essential marketing tool to grow online visibility for businesses. Also it is a central part of your inbound marketing strategy. Your blog is where you can exhibit your expertise and provide essential value to your audience.
The more you provide valuable contents to your target audience, the more you will be seen as authority in your niche causing your website to be more visible online.
Every blog post is a unique web page; you will know this because every blog post has a different URL that describes it this means that for any new blog post is a new web page. This helps to increase your business digital footprint and gives you the opportunity to rank for particular keywords.
You should work hard to blog as often as you can; even one blog post a month can increase your online visibility and improve your website in search engine results.
If you have valuable information to share and writing is probably not your strength or you don’t have the luxury of time to create blog post, hire a freelance writer. But endeavor to review the posts before it is published.
Request for customer’s review
Providing reviews on sites such as Facebook, Google+, instagram or other platforms relevant to your niche is one of the best ways to your online visibility. A survey carried out by marketing land explains that 90% of buyers are influenced by reviews they see online.
While an unsatisfied customer would be quick to post a review, a satisfied customer would generally not think of posting a review unless asked. It is necessary to encourage reviews from your customers that way you can know the areas you need to improve.
To get customers review, you can set up way for customers to provide a testimonial or they can post their feedbacks on platforms which you are active.
Note that you will not always get positive reviews no matter how good you may be. Your aim is to get as many reviews as possible with the mixture of good and bad reviews.
Be active on forums
Staying active on forums like reddit, quora and others helps you connect with people, promote your brand and boost online visibility for your business. Forums allow people to ask questions and interact with other members as well as build an online reputation.
As a business who seeks to increase online visibility you should be active on such forums providing valuable information and insightful answers to questions. This will in return make your brand known and people will tend to see you as an authority in your niche.
Being active on forums will help you connect with more people in your niche from different countries, this will help you promote your brand and help you boost your online visibility. Also, you may be lucky enough to collaborate with other brands in your niche.
Implement Google+ authorship
When you blog and publish original and evergreen content, you need to apply the use of Google+ authorship. Create an account and start creating evergreen and insightful content. You will know that this strategy is becoming effective when you find yourself being attracted to a search engine results.
Creating a Google authorship account is not such a tedious work to do. Set up the Google + profile, add your contributors links to your about section if there are any. Add the profile to your website by entering it Google + area of your WordPress profile that was set up by the WordPress SEO plugin.
Creating your profile and joining the Google+ authorship will still work even if you are not very active on it. The essence of this authorship is to tell Google where your original content is, that way they can determine the value in search engine results.
This a good strategy of link building and promoting online visibility. Guest blogging helps you promote your brand and increase your company’s online visibility. When you guest blog on quality sites you should be sure of reaching a larger audience. A lot of business owners do this to attract more visitors to their website.
Guest blogging make you to be recognized as an authority in your niche because quality website will allow anybody that says they want to guest blog to write on their website. Reason being that they still want to be held in high regards by their audience.
Gaining more followers is another advantage of guest blogging. People would want to follow your page to be able get insightful and valuable information. Also your readers will become prospects and then eventually paying customers when they know that you are capable of solving their problems.
Focus on your key words
The importance of using keywords is to help people who search for services in your niche find you easily. Therefore, you should choose keywords that prospect are likely to search for when they are looking to get services or products in your niche.
In choosing keywords, you should ensure that it is related to your brand, select the Search engine optimization term you think prospects are likely to use when they are searching for services in your niche.
Attach those SEO in your title page and every page relevant to the term. This makes the designation of unique keywords on different pages easier.
Incentives are a good way of boosting your brand online presence. Incentive can be in form of valuable gifts, it could be in form discounts or anything that will spur your audience to action by buying your products or services. Always ensure that your incentives are valuable and they are given to the right target audience.
When you give incentives, people know more about your brand and your business because a lot of people will be talking about the incentives and sharing them on their own pages too causing more people to see your brand.
Also, incentives give your prospects to try out your products for free or get them at discounted rate. By so doing they are able to decide whether they want to patronize your brand in future times or not.
Online marketing has constantly been evolving and expanding over the years and this can be totally overwhelming for a small business owner. Especially in reaching your target audience.
Therefore, to get value from your efforts you need to create and prioritize your online marketing activities and stay consistent.
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