Whether your brand sells products or renders services, it is very important to win more customers because everyday people have problems your brand can solve. Also, it is a way of knowing how successful your brand is.
It is easier to hold on to old customers but it is equally hard to retain them if you don’t make any value to them. There are several strategies you need to retain and win new customers.
- Advertise Your Company Online
In this time and age, a lot of people are dependent on the internet for information. More people watch programs on YouTube more than they watch on television, people also read their news online instead of the traditional media. Since majority of people are online it is only reasonable that you take your advertisements online.
Contrary to the traditional media, online advertising is cheaper for any brand to run and chances are you can reach more audience online than you will offline, you just have to identify which platform your target audience are and make your brand known to them.
For example when running a Facebook ad, the cost is cheaper than an offline ad. Also, running an Ad on Facebook gives your brand the chance to identify the number of people you want your ad to reach and your objective for creating the ad. It is also important to understand who your ads are targeted to; this will increase your chances of reaching them.
- Engage Target Audience
It is very uncommon that a first time visitor to your website will immediately purchase your product. Prospect have to be fully engaged with your brand before they can be able to decide whether or not they want to make a purchase from your brand.
In order to convert leads, you have to build a quality relationship with them, you have to know the problems your target audience have and identify a way the problem can be solved, if your brand is able to solve that problem the target audience becomes somewhat safe with your brand.
Another efficient way to build engagement is the use of social media. People talk about brands every day. They talk about the good and the bad, so in order to monitor these conversations, use a social media monitoring tool like Sprout Social.
- Identify The Location Of Your Potential Customers
For you to be able to run a campaign that will reach your target audience that should eventually convert them to customers, you have to identify where they are, this will help to know the kind of campaign you should generally run that will appeal to them.
This can also increase sales for your brand because knowing your target audience is one thing and knowing where they are is another thing. To make it easier you can use a sales map to identify the location of your target audience.
According to Matthew Barby this is an effective way to use a sales map.
- Educate Your Potential Customers
Since the emergence of technology, people are able to learn almost everything online. Therefore, it is rare for people not to Google a product before purchasing it.
Instead of persuading your potential customers, make them trust your brand, make them know that you are an authority in your niche, to be able to achieve this, you have to educate them on things they probably do not know about and of course this education has to be related to your niche or your brand.
When you share valuable information to them you become a go to brand and win more customers because your audience has learnt to trust your opinions without the fear of being deceived.
- Conduct Influencer Marketing
It’s not a surprise that the present digital landscape has changed the way we do businesses. Influencer marketing is a great strategy and tactic you can use to win more customers, because they offer brands the potential to unify their marketing strategies.
Influencers can be life lines of businesses because with them there is improvement in word-of-mouth advertising and there is increased number of expert opinions, these factors will not only win more customers but also gain trust and loyalty from customers.
You should understand who your influencers are in the industry before engaging them; make sure that they are people who may have a connection to your industry. For instance Tiwa Savage is an influencer for a diaper brand known as Pampers; this works because she is a mother who understands the needs of diapers.
Most companies use celebrities as their influencers especially on social media, this works because often time’s people want to use the products a celebrity uses.
- Increase Your Engagement from Unopened E-mail
Often times when you send E-mails to your target audience, they barely open it not to talk of reading it. Increasing the number of people that read and engage with your emails can be done by particularly targeting those who did not open them.
About 48 hours after you have sent emails to your subscribers, go to your email marketing software, find all the subscribers that received your email but didn’t open it, change the subject of the mail and send to those people.
Doing this gives you a chance of increasing the number of people that open the mail because they might actually need the information in the mail but the subject was not catchy enough. Also, changing the subject of your Email reduces the chances of you looking like spamming your subscribers email.
Matthew Barby has used this technique to increase the number of subscribers that open his Email.
- Develop Partnerships
With the global economy business hardly thrive in isolation. It is important for online marketers to build partnerships with to create ever growing businesses. To gain exposure to new audiences or even win new customers you may want to consider partnership with other brands.
You need to develop the right strategic alliances that will help your brand gain additional human and financial resources to meet up to the demands of your clients.
A clear example of developing partnership is Nike partnering with Apple to give their target audience the enjoyment of listening to music while they work out and also to track their workout data. This added a value to athletes because they wear Nike work out items and track their work out data with Apple work out tracker.
Partnering with other brands that can be co-related will add value to your customers, your brand and help you win more customers.
- Conduct Promotions And Giveaways
Almost everyone loves giveaways and promos. There are positive things giveaways can do for your brand. It lets people know about your brand.
Often times people would be afraid of patronizing your brand because they haven’t tried using any products from you but if you can be able to prove to that products or services have value they are able to trust you, a way of doing this is by either giving out your products or services for free or by giving discounts.
These giveaways should not be a constant thing, if not people will be following your brand because of the promos and giveaways. Set out the number of people that will get free stuff from you and a stipulated time at which it should end. A lot of brands conduct giveaways and promos during special holidays. This will help you win more customers.
- Publish Content for External Sites
Guest blogging helps you generate quality leads and inbound links that improve your website’s SEO. Writing a good content on another blog can help you create awareness for your own blog and still retain your present readers.
To start guest blogging look out for brands that have high ranking traffic, write quality contents and expand from there. This will help you win more customers and still retain the ones you already have.
Growing your company means having the attention of your target audience in order to achieve this you have to create a long term acquisition strategy that will help your brand win more customers and stay afloat in business.
Define your specific target audience; identify what appeals to them create strategic campaigns that will maximize your customer acquisition efforts.
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