The Use of hashtag on the internet is like going on an adventure. The farther you go, the more exciting things become because you will always have a very fun filled activity. As the time is going past the social media world is evolving and introducing a whole lot of interesting things.
The Hashtag is one of the most interesting things which the internet has brought to users, people use it for fun and for their businesses. A lot of businesses do not know what using hashtags can do for their brands. Worry not as I have written things you should know about using hashtags and how you should implement them.
Increased organic reach
Hashtags are gaining a great deal of momentum on all social media platforms which is why it is important that you use hashtags to boost your organic reach. Because hashtags are searchable on social media they’re clickable as well and this can make a great deal of difference in reach of your post and keep track of your reach and engagement.
A lot people use hashtags to find relevant conversations, contents and even brand pages and so using hashtags can help make your content be in front of your target audience. Instagram recently announce a new functionality that enables people follow hashtags, this can help you bring more to your social media posts.
You should ensure to keep up with updated hashtag lists in your niche, content related hashtags and tags your audience are using. Some social media networks enables hashtags within your profile biography, this can help your page pop up relevant searches making your visibility easier.
Reach out to potential leads and track relevant conversations
The internet is a large community with huge connections where people meet, products and services are sold, and people also share ideas and a whole lot of other things. Therefore, it can be very easy for someone to get lost in this huge community or in a search. Having a unique hashtag relating to your brand can make it easy for you to compile all responses at one place.
Take advantage of the hashtag and allow your target audience and your followers to interact and converse with the brand, then comment about your product or service on other social media groups and platforms.
Also, you can take advantage of social listening tools like sentione as these tools will help you gauge the interest of your audience, find your customers’ pain points and probably expand your offerings. Social listening tools can also guide you to create focused and great content which will add more value to your target audience.
You can create a branded hashtag
A lot of people don’t know this but you can create your own branded hashtag. It could be a campaign specific hashtag or for any other reason but I assure you that it will be helpful to you in a lot of ways
First, it strengthens your brand making you an authority in your niche, while helping you keep track of track of your social media page success and your campaign success. Branded hashtags can also help you keep track of user generated content.
You may wonder why all these are important. Tracking the hashtag performance of your campaign or your branded hashtag will enable you know how well your campaign is doing. It’ll also let you know whether or not you are gaining enough reach and brand awareness.
Keeping track of user-generated content can be helpful because you can repost your contents which in turn helps you with your social media posting schedule.
Drive event engagement
Hashtags are significant for driving engagements and conversations during events. According to research by Agorapulse, social media posts with at least one hashtag got 70% more likes and 392% more comments than those without hashtags.
So you see, comments and conversations are parts of engagements because your audience are talking about a trending topics and events. People interact with each other using your engaging hashtags.
What you need to do as a brand is take advantage of the event or topic by keeping your followers updated on the even you can also get interactive with questions, polls or even a fun challenge base on the event happenings.
You can also drive engagement by expanding your hashtags offline just like Coca-Cola did during the share a coke campaign. They personalized cans of coke by printing people’s names on it. People then wanted to buy coke because of the names printed on it.
Endeavor to visually represent your hashtag, along with any calls to action. Also, you can visually represent your hashtags on event materials and by asking your followers and audience to share your posts using your event hashtag.
Hashtags Are Great For Research
I bet you didn’t know hashtag can be used for research. Hashtags are not only used for creating awareness and reaching out to a wider audience. It is an incredible tool that can be used for research which is amazing.
Hashtags are search engine friendly tools. Therefore, if you use hashtags related to your niche or an event people will find your posts and your brands easily. So the next time you want to make a post on social media consider using hashtags.
Also, you should note that posts with more than one hashtag tend to do better than ones with only one hashtag. When posting ensure that your hashtags are focused on that particular topic, if not the post would be rather misleading and uninteresting.
You can as well use some hashtag research tools to make your job easier as it will enable you determine the keywords you should use.
Hashtags can be used for communication
Use your hashtags to make your marketing campaign memorable unique and relevant but you must always remember that hashtag campaigns requires clear direction. So instead of just adding a lot hashtags not relating to what your campaign is selling. It will be rather important to have your key performance indicators and data to direct you along the line.
When you use straightforward and distinctive hashtag, you communication and campaign becomes efficient making your target audience remember you for a longer period of time.
You can integrate hashtags with an easy call to action as it remind your brand to always communicate effectively.
Coca cola did a very brilliant job when they introduced the share a coke campaign. They used an easy call to action that people can easily identify and enjoy at the same time. Now people felt loved when they buy a can of coke with their names on it. They take pictures of it and then share on social media even tagging coca cola.
In all remain focused on what your brand wants to achieve with a campaign hashtag, work on it and see how well your campaign will do.
Hashtags are a great way to build a community, this will help you increase your follows but you also have to follow people especially high ranking profiles. People using hashtags have the opportunity get more lead and build relationships with their clients.
Business owners by reading trending topics and using related hashtags and talking about their brand visible to a wider audience. Hashtags bring the world closer, thereby providing opportunities to brands as well as the customers to interact effectively.
Hashtags are very strong if used correctly. A lot of people use hashtags to get information on different social media networks. Because of this, hashtags have become popular and a very important part of social media marketing strategy.
If you have not been using hashtags, I hope you now know why it is important that you start doing so.
Latest posts by Chidinma Nwachukwu (see all)
- Inbound Marketing Strategies every Startup Needs to increase sales - November 21, 2019
- Inbound marketing and what it means for your business - November 5, 2019
- 4 ways social mediaamplified the viewership of big brother naija - October 8, 2019