No matter how flashy your website looks, the most important thing is that you have good contents. One of the hardest parts of running a content-dependent site is making sure your audience is captivated.
To ensure that your audience is captivated, you should not just write blog posts, you should ensure that the old ones are always evergreen and can be resourceful to your audience. Here, are 6 ways to ensure that your old blog posts remain fresh.
Practice keyword optimization
Keyword optimization is the use of top keywords i.e. the words or phrases people use to search for things online. It is made to attract search engine traffic at the same time make an old blog post remain evergreen.
In order to make your blog post remain fresh ensure that your keywords are tailored to your business niche to attract maximum organic reach visibility. Ensure that your keywords are used as hints for how people should find your content, what your target audience responds to and want to see and know more about.
For you to be able to make productive use of keywords for the sole purpose of content creation, make your keyword research before you start writing. Center your attention on keywords that are already getting high search volume, that way you’ll be writing about topics people mostly search for. Use google keyword planner to help you optimize your keywords.
Keep it timely with seasonal content
You can look for inspirations from calendars, it’s a great way to create contents. Whether is during the holidays or not. The calendar helps you know what kind of content suites a particular period of the year.
e.g before Christmas holiday you’ll find out that a lot of people are searching for topics related to the season, whether it is food, decorations or clothing. Therefore, if you have a DIY blog, it will be good to share posts on how to decorate.
Making seasonal posts makes your old blog posts fresh because your audience would always refer to your posts when they need to get an information on your blog post. Another thing that makes this seasonal post fresh is repurposing them at the right season for people to see it easily.
In a bid to make seasonal blog posts people tend to publish articles that their target audience would not relate to. You want your content to feel inclusive and not unintentionally make your audience feel like aliens reading your blog post.
Update your old blog posts for technical issues
Just like every other thing, you website will start to deteriorate over time. Deteriorating could be in the style background, broken link but the thing remains that there will be technical issues that you will have to fix when you go back to your old contents.
You could publish a content that did very well at a time but overtime you will find out at least one if not more that must have changed over the years.
For example, Google made some changes to their meta descriptions. It was previously limited to 160 characters but it is no longer the same, this means that optimized posts from years ago are no longer optimized the way they were.
However, it will be good to go back to your old posts and update your meta description, doing this will make your old posts remain fresh because once meta descriptions are very important to SEO performance and updating it will increase your overall SEO performance.
You can also update technically by experimenting with new title tags, this helps to boost engagement with a refreshed post. There are other areas of your site that might be outdated.
An example is your old post having broken links or links to outdated tools that may infringe your credibility. The easiest way to check contents for broken or outdated links is to use LinkMiner
A link will be highlighted green if it is still good but red when it’s not. Because broken links can hurt your SEO, leaving links that used to be good n your content might end up hurting your website.
All you need to do fix this is to find the more current studies or statistics that help emphasize your points and link to them.
Ask your audience!
If you’re confused about what kind of content your audience wants to see, ask your audience.
Ask the question to your audience and your subscribers. This question can be asked through Email or on social media, you can even do a social media poll. Ask them the kind of contents they want to see more of, their suggestions will help you know what to posts and give ideas on more topics to post.
Whatever method you chose, take the answers personally. Analyze their responses, then refine your content according to their responses. When you finally publish the content that your audience and your subscribers asked for be sure to reach out to them to know that you actually listened to their suggestions and acted on it.
below is an example
Repurposing a content is like breathing life to an old content. This is a tried and true constant way to keep a blog post fresh. It does not reinforce what you have said before, it can skyrocket your SEO and help you reach and convert a whole new audience.
Go through your archives for your evergreen content that is your posts with great quality and other post that generated the most success. Make your research and update the contents before publishing. You can also use a tool Ubersuggests to find out the pages doing well on your websites that way you can know which posts to update.
Creating a new post from an old content can help generate a more high quality content. it would be like re-running a successful television program to expand your message and at the same time convert more audience.
Join industry Forums
Don’t just join forums related to your industry, read them and be active. They can help you with networking and give you the platform not only to advertise your website but also to advertise your blog and stay updated with happenings in your niche.
Reading industry forum can give you an idea of what your audience are interested in and the questions they are asking, even the ones they are likely to ask. You can then talk about these things on your blog post or perhaps answer questions.
When you have answered the common question your audience ask, you can refer back to industry forums and post your blog or share a link to your blog. That way your blog becomes a resource for looking for answers and at the same time fresh and valid.
If you do all of these, be rest assured that even your oldest content which seems outdated will stand the test of time.
Let me know what your thoughts are.
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