Being the channel-focused organization that we are, Nativedge continually scours the net to locate more thought leadership and practitioners. As such, I’ve decided to roll out 50 of our favourite influencers in the world of Digital Marketing.
These experts are at the forefront of their industries; they’re knowledgeable about a range of focus areas that, together, capture what’s happening as well as what’s to come in the world of digital marketing.
Lists are fun. Who doesn’t like a good list of people to follow?
If you’re trying to stay relevant with new marketing tactics and strategies, brainstorming for your next blog post or attempting to keep on top of the trending topics in your industry then these are the folks I think you should be following.
In case you are wondering why you should be interested in a list like this, it’s simple. I think these people know their stuff, I think that following them gives me (and therefore you) a well rounded perspective on the digital marketing landscape.
I built this list based on each person’s relevancy to the overall digital marketing landscape. The people on it are knowledgeable about a variety of subjects including sales, content marketing, B2B Marketing, social media, SEO and marketing automation. I have also included links to each influencer’s websites and social handles.
Content marketing is an integral part of your digital marketing strategy. You can optimize your content for conversions, email content to your list, drive traffic to content through paid advertising, optimize content to rank for specific keywords in search and use content to keep social media accounts active. Here are some of the top recommended experts in content marketing.
Jeff Bullas is a blogger, author, strategist and speaker. He has been recognized by Forbes, Inc., Huffington Post, Social Media Examiner, LinkedIn, and others as an authority in digital marketing, content marketing and social media marketing.
Heidi Cohen is the Chief Content Officer at Actionable Marketing Guide and President of Riverside Marketing Strategies. She is co-author of “Instant Content Marketing Success: 10 Tips from Leading Content Marketing Experts.”
Michael Brenner is the founder of B2B Marketing Insider and Head of Strategy at NewsCred, a leading content marketing software platform.
Arnie Kuenn is the founder and CEO of Vertical Measures. He is author of “Accelerate: Move Your Business Forward Through the Convergence of Search, Social, and Content Marketing” and co-author of “Content Marketing Works: 8 Steps to Transform your Business.”
Jay Baer is the founder of Convince & Convert. He is author of “Youtility: Why Smart Marketing is About Help Not Hype” and “The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.” He also runs the Social Pros Podcast on iTunes.
Joe Pulizzi is the founder of Content Marketing Institute and Content Marketing World. He is author and co-author of several books including “Epic Content Marketing,” “Managing Content Marketing” and “Content Inc.” He also runs two podcasts on content marketing on iTunes: Content Inc. and PNR: This Old Marketing with Robert Rose.
As the content crafter at Buffer, Lee tweets a great deal about social media and content marketing. His content typically features a lot of posts filled with tips that are suitable for people of all skill levels.
Conversion Rate Optimization
If you are driving traffic to a website that is not optimized for conversions, then you are likely throwing all of your marketing dollars down the drain. Here are some of the top recommended experts in conversion rate optimization.
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. An entrepreneur that founded several software-as-a-service companies, Neil Patel provides an abundant amount of information via his own blogs as well as valuable curated content.
Chris Goward is the founder of WiderFunnel, the full-service marketing optimization agency that pioneered landing-page and conversion-rate optimization methods. He is author of “You Should Test That: Conversion Optimization for More Leads, Sales and Profit.”
Oli Gardner is the co-founder of Unbounce, the popular marketing tool that allows marketers to build, publish, and A/B test landing pages without IT.
Peep Laja is the founder of ConversionXL. He is author of “How to Build Websites that Sell: The Scientific Approach to Websites,” “Master the Essentials of Conversion Optimization: Experts” “Approach to Optimization”; and “How to Persuade People: Hidden Secret Mind Tricks.”
Bryan Eisenberg is the co-founder and CMO of IdealSpot. He is co-author of several books including “Buyer Legends: The Executive Storyteller’s Guide”; “Call to Action: Secret Formulas to Improve Online Results”; “The Best Damn Web Marketing Checklist Period”; “Persuasive Online Copywriting: How to Take Your Words to the Bank”; “Always Be Testing: The Complete Guide to Google Website Optimizer”; and “Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing.”
Joanna Wiebe is the founder of Copy Hackers, the home of conversion copywriting.
Tim Ash is the CEO of SiteTurners and founder of the worldwide Conversion Conference events. He is co-author of “Landing Page Optimization.” He also runs the Landing Page Optimization podcast on iTunes.
Rich Page is the founder and principal consultant for Website Optimizer. He is author of “Website Optimization: An Hour a Day” and co-author of “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.”
Data and Analytics
You can’t expect to do digital marketing without looking at some data to ensure that your strategies are making a positive impact on your bottom line. Here are some of the top recommended experts in data and analytics.
Dan Zarrella is the award-winning social media scientist at HubSpot. He is author of “The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies,” “The Social Media Marketing Book” and “The Facebook Marketing Book.”
Annie Cushing is the founder of Annielytics and former VP of Marketing at YourTango.com. She oversees analytics and all reporting efforts for her clients.
Brian Clifton is a measurement strategist, advisor and renowned practitioner of website performance optimisation and former head of Web Analytics for Google. He is author of a series of books on “Successful Analytics” and “Advanced Web Metrics with Google Analytics.”
Daniel Waisberg is an Analytics Advocate at Google and the Founder of Online Behavior. He is author of the upcoming “Google Analytics Integrations” book.
Eric T. Peterson is the founder and senior partner of Analytics Demystified, a web analytics and optimization consulting firm. He is author of “Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business”; “Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business”; and “The Big Book of Key Performance Indicators.”
Avinash Kaushik is the co-founder and Chief Education Officer for Market Motive and Digital Marketing Evangelist for Google. He is author of “Web Analytics 2.0 and Web Analytics: An Hour a Day.”
It’s becoming harder to reach your customers through organic search with so many changes to the Google search algorithm. It’s also harder to reach your customers on social media due to the decline of organic reach. This is why your email list is more important than ever. Here are some of the top recommended experts in email marketing.
Justine Jordan is the marketing director at Litmus. She organizes the Email Design Conference in Boston and London.
Jordie van Rijn is the founder of Email Monday and a email marketing consultant. He was recognized as one of the Top 50 Email Marketing Influencers in 2014 by Cision.
Tink Taylor is founder and COO of dotmailer and dotDigital Group. He serves as a key and influential member of the UK Direct Marketing Association’s Email Council and also the International Advertising Bureau.
Chad White is the Research Director at Litmus, a provider of email creation, preview and analytics tools. He is author of “Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success.”
Dr. Dave Chaffey is the co-founder of Smart Insights. He is author of “Digital Business & E-Commerce Management”; “Emarketing Excellence: Planning and Optimizing Your Digital Marketing”; “Digital Marketing: Strategy, Implementation, and Practice”; and “Total E-mail Marketing.”
Loren McDonald is the Vice President of Industry Relations, where he educates clients and prospects on best practices and emerging trends in email, mobile and social marketing and marketing automation. He is author of “Almost Everything You Wanted to Know About Email Marketing.”
Mark Brownlow is the founder of Email Marketing Reports, a freelance business writer and speaker.
Sometimes, organic tactics are not enough. When you start paying for advertising, the rules change and you have to find the right combination of commercial keywords and conversion-optimized, highly targeted landing pages to get results. Here are some of the top recommended experts in PPC.
Larry Kim is the founder and Chief Technology Officer of WordStream. He was recognized as one of the most influential PPC experts in 2013 and 2014 by PPC Hero Blog.
Lisa Raehsler is the founder of Big Click Co. She was recognized as one of the most influential PPC experts in 2012, 2013, and 2014 by PPC Hero Blog.
Matthew Umbro is the Senior Account Manager in charge of Community at Hanapin Marketing. He oversees content production for PPC Hero. He also runs the popular #PPCChat Twitter hashtag.
David Szetela is the founder of Clix Marketing. He is author of “Customers Now” and co-author of “Pay-Per-Click Search Engine Marketing: An Hour a Day.” He also runs the PPC Rockstars podcast on iTunes.
Kim Clinkunbroomer is the Executive Vice President of Paid Search Marketing and a Partner at Philly Marketing Labs.
Melissa Mackey is Search Supervisor at gyro, the largest independent B2B agency in the world. She is author at Beyond the Paid, a blog on PPC strategy.
Brad Geddes is the Founder of Certified Knowledge, a company dedicated to PPC education & training. He is the author of “Advanced Google AdWords” and the only person selected by Google to conduct the Advanced AdWords seminar series. He also runs the Marketing Nirvana podcast on iTunes.
Search engine optimization touches all aspects of your digital marketing strategy. From the start, your website should be optimized for your top keywords. To ensure your website ranks well for additional keywords, you have to create keyword-optimized content.
To help customers find you on social media, you must have keyword-optimized social profiles. Here are some of the top recommended experts in SEO. Search engine optimization touches all aspects of your digital marketing strategy. From the start, your website should be optimized for your top keywords.
To ensure your website ranks well for additional keywords, you have to create keyword-optimized content. To help customers find you on social media, you must have keyword-optimized social profiles. Here are some of the top recommended experts in SEO.
Rand Fishkin is the founder and former CEO of Moz. He is co-author of “Inbound Marketing and SEO: Insights from the Moz Blog” and “The Art of SEO: Mastering Search Engine Optimization.”
Julie Joyce is the owner of and Director of Operations for Link Fish Media, Inc., a link building company based in Greensboro, that specializes in creating custom link building campaigns for clients. She is also a founding member of the SEO Chicks and Avant Greensboro.
Wil Reynolds is the founder of Seer Interactive, a Philadelphia-based SEM/SEO consulting firm that puts equal focus on doing great things for its clients, its team and the community at large.
Michael King is the founder of iPullRank and leads teams covering consumer insights, content, social strategy, SEO and marketing automation. He is a regular speaker at SEO industry conferences including SMX East, SearchLove NYC, Seattle Interactive, SMX Israel, SMX West, SES New York, LinkLove London, SMX Advanced and MozCon.
Danny Sullivan is a Founding Editor of Search Engine Land. He serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series.
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales.
Social media is an important part of your business’s branding. You can use it to connect with your potential customers, current customers and brand advocates. You can use it to show the human side of your brand. And, of course, you can use it to promote your content, your products and your services. Here are some of the top recommended experts in SEO.
A social-media expert, Garst is always discussing the latest social-media-marketing strategies and sharing content from her excellent blog as well as curated posts that she believes provide value.
Sandi Krakowski is the founder and president of A Real Change International, Inc. and Sandpaper Tablet, Inc. She is author of “#BeMore” and “Read Their Mind: How to Hear What the Marketplace Wants and Build a Huge Business.”
Andrea Vahl is a social media consultant and speaker who is passionate about helping small businesses understand and leverage the power of social media to actually grow their business. She is co-author of “The Facebook Marketing All-in-One for Dummies.”
Pam Moore is CEO and co-founder of Marketing Nutz, a full service digital marketing, experiential branding agency based in Orlando. She has been recognized by Forbes as a Top 10 Social Media Power Influencer.
Rebekah Radice is a social media strategist, speaker and digital marketing specialist, the Chief Experience Officer of Imagine WOW, a digital marketing agency. She is co-author of “Fire Up! Taking Your Life and Business to 11.”
Mari Smith is one of the world’s leading social media thought leaders, widely recognized for her Facebook marketing expertise. She is co-author of “The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web and Facebook Marketing: An Hour A Day.”
A blogger and freelance writer, Hines knows a thing or two about content marketing. In addition to helpful content marketing tips, you will find her tweeting about productivity, social media and SEO.
Viveka von Rosen is the CEO of Linked Into Business and co-founder of LinkedProspecting. She is author of “LinkedIn Marketing: An Hour a Day.”
Lee Odden is the founder of TopRank Marketing. He is author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing.”
These are not the only digital media experts and thought leaders out there. This list could go on and on.
If you do however follow these people, you are sure to get the best, most relevant and up to date information on all thing digital marketing.
Do you know any other influencer you feel should have made this list? Let me know in the comments below.