Do you have a strategic digital marketing plan to leverage the growing power of the internet to keep attracting more customers in order to generate more sales and keep your business oiled for growth?
As more people in Nigeria get connected to the internet and take advantage of its potential, small business owners like you need to leverage this trend and utilize its power to grow an online presence for your brand and drive growth.
If you cannot guarantee your sales going forward, you should have some sort of strategy in place.
It does not matter if you offer services or sell products, it is important that you take the strategic steps that will enhance customer acquisition and conversion.
You will need to work on your marketing plan before embarking on promotions or advertisement.
Taking steps to retain the customers you get by engaging them, educating them and generally doing what you have to do to ensure good Return on investment (ROI) in terms of customer retention, and selling more to these new customers in future.
Business owners who understand the potential of the over 98.3 Million internet users in Nigeria, are currently leveraging the evolving potential of internet marketing. They put their brand, product and/or services directly in front of the eyes of this huge population of Nigerians are smiling to the bank.
You need to understand that you have to be showing up in places (internet) your customers go to when they are looking for businesses like yours. As the saying goes, ‘seeing is believing.’
Put simply, a good online marketing strategy will give you digital advantage over your competition and brand recognition on the internet.
The big question is how can you create a strategic digital marketing plan that can place your brand, product or services in front of your ideal audience and convert leads into actual paying customers?
Of course you want results and sales from your marketing spend right!
In this article, I will be sharing some insights on techniques that can help you boost online presence, build your online brand, and grow your business.
Do You Need To Invest In A Strategic Digital Marketing?
Making the decision to invest in strategic digital marketing is often difficult for small business owners, and for several reasons.
You probably do not have a huge budget for much other than office supplies, staff, and/or inventory – do not mind the additional funds for digital marketing and advertising services.
In addition, many smaller businesses do not feel that they need, nor would they benefit from implementing a digital marketing strategy.
However, the fact remains that if you want to grow your business in today’s digital world, neglecting to invest in building your brands online presence is a big mistake.
It is ok if you do not have the budget to engage a digital marketing company in Nigeria, the good news is that you can do it yourself by putting in some time and effort to create for your business a strategic digital marketing plan that can help you achieve your business goals.
To get you started, here are five (5) good reasons to invest in a strategic digital marketing plan for your business:
1. Build Brand Reputation
Today, most millennia’s are more likely to shop online than to spend some time to find an item of their choice from brick-and-mortar shops.
From buying monthly groceries to getting access to mobile movie tickets to purchasing home furniture, people are spending more time on the internet and making the most out of online shopping deals.
Whether you are selling hair weaves or you want to improve the sales of your company’s drill bits, your online platform can serve as an excellent resource for your prospects.
Thereby, allowing them to get additional information about your products and purchase them at their convenient times.
With more and more people using their smartphones to do online shopping; you may consider creating an app for your website, encouraging your customers to download it on their phones.
If you want your business to have a good relationship with your customers, you must be able to deliver on your brand promises.
This will prove favourable for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service.
2. Cater to Mobile consumer
The world has gone mobile with Nigeria having 81 million mobile users according to NCC. If it cannot be done on a cell phone or laptop, most people do not want anything to do with it.
The good news is that online marketing caters to the mobile consumer, and more importantly, the mobile gadget.
courtesy: Vanguard News Paper
Mobile users are changing the way we buy everything from physical products to services and memberships. They are searching for solutions to their problems whenever and wherever it is convenient for them.
Mobile users are not only searching for products and services they are already aware of; they are also discovering new products through mobile searches.
If you are not making a conscious effort for your business to show up in mobile searches, you are missing a large percentage of potential customers.
With 98.3 million internet users in Nigeria, 81 million are active users using their mobile devices and are the largest group of consumers. Therefore, it is essential that you use digital marketing to targets mobile users.
According to eMarketer report-, “Now would be the best time to have digital advertising efforts planned towards mobile buyers. “Mobile devices have advanced from being alternative of tablets and PCs, into something that is affecting customers’ buying decisions.
3. Get Ahead of Your Competitors
If you want to be the leader in your industry, and get ahead of your competitors, then you need a coherent digital marketing strategy. When it comes to digital marketing, your initial focus should always be on maximising your reach with the aim of attracting people to your unique brand value.
Most business have already given up traditional advertising methods and focus instead on Google Adwords, Search Engine Optimization (SEO) or Social Media Marketing (SMM). With so many competitors out there, it is very difficult to market your small business and get ahead of the pack.
However, you can use Google Alerts to get a better idea of where your competitors stand. You can monitor their marketing strategies or products so you can learn things that could improve your own business.
4. Save Time and Money and Increase Sales
The top priority of most businesses is for profits to reflect on their bottom and to run a profitable operation. For this to happen, sales of the business have to be on the increase.
With a well-rounded training on digital marketing all you is to implement a number of tactics to influence sales i.e. Search Engine Optimization (SEO), Social Media Marketing (SMM), email marketing, mobile marketing, retargeting, marketing automation.
Digital marketing is mandatory for businesses that want to make it through the challenges of the online world.
It involves a wide spectrum of tools and tasks, which can all be used to accomplish a variety of goals, saving time and money related to stronger branding, better engagement, increased traffic, attracting prospects, converting visitors into leads, generating sales, etc.
A different strategy needs to be created for each goal, because it is not just about being present on Internet, but knowing how to be present. Having a digital marketing strategy sets up the path you will need to go down in order to reach our goals.
Before you begin implementing any digital marketing strategy, it is important you make sure your website is 100% optimized to generate sales.
Since all the traffic you receive because of your efforts will land on your website, you need to make sure it follows best practice if you are going to convert those visitors into leads.
Above everything else, your knowledge in this field will enable you perform conversion optimization. Higher conversion rates from your campaigns will deliver loads of profitable benefits for you and your business.
Digital marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels.
5. Connect with Customers and Earn Trust
With the use of digital content, you can connect with consumers much more effectively than billboards, direct mail or PR campaigns. The strength of your online presence now directly linked to the success of your business.
It is well known that customers are key to business success. You are responsible for the perception they have of your business.
When you have knowledge about digital marketing, you find creative ways to interact with your audience, win their trust and loyalty.
Everyone uses Google to find reviews, good or bad; on any business, they find interest. If you provide great business to your customers, eventually, someone is going to write a review about it.
This helps to gain the trust of future customers because they are able to see that your business should and can be trusted.
Ensure you continuously engage your audience with interesting and very useful information. Provide updates about your brand; show them what happens behind the scenes.
Also, do not forget to show how human your brand can be. With digital marketing, you have the opportunity to gain feedback and initiate two-way conversations.
This is rest assured to give your business top of mind awareness!
In general, use digital marketing to serve as a major channel for customer interaction, boost visibility and promoting products.
Overall, strategic digital marketing helps to attract more traffic – but more importantly, targeted traffic that delivers results. It is the number one way to market and it has proven guaranteed to success.
If you are interested in finding out more about the benefits of digital marketing, visit our website to learn about all of our digital marketing services!
Would you like to know the strategic digital marketing steps to implement in your business? Leave a response below.
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