Some SEO strategies have stopped working a long time ago and you think that there’s nothing you can do about it because you might have tried everything you know but it’s still not working.
In the world of digital marketing you should find reasons why your SEO strategy might have stopped working.
Every work you do requires dedication, if not don’t expect to get positive results. This also applies to your SEO strategy. The more effort and time you invest in your SEO the more it improves.
However investing time and effort doesn’t mean for a particular period, it has to be consistent.
Don’t expect your SEO strategy to always be on point when you invest about twenty minutes of your time in a week, of course you are ready for the downfall of your website.
So if you’re truly sure you want the improvement of your SEO, be consistent, give it time.
You are not using the right keywords
If your SEO no longer works you have to check the keywords you target because that could be your problem. Determine keywords that best describe your business.
For example if you’re a clothing brand and you’re ranking for keywords related to a shoe brand.
It doesn’t matter how much traffic you’re driving, your website visitors would still be leaving because your keywords do not represent the business they are looking for.
Use tools like Google search console Ensure that the keywords you use are targeted to the right audience.
YOUR SEO STRATEGY IS NOT UP TO DATE
Imagine that you’re still using the same SEO strategy you have been using for the past five years which worked significantly for your website.
Your strategy would already be outdated because new things keep coming out and technology keep evolving.
To keep up with best SEO strategy you have to always check bookmarks to know what’s trending and you wouldn’t be left out of Practice.
You have poor content
Writing content is not just about writing words and filling spaces when it’s all just “beautiful nonsense” when you have poor content nobody would engage themselves reading them because they are not useful to them.
Using the same content repeatedly can be the reason your SEO stopped working not just that, you lose customer engagement, it’s okay to recycle content but when it is repeatedly recycled that becomes a problem.
Also, Find a way to develop and write content that are helpful to your target audience and better than that of your competitors because that would make you stand out and help your business and website to drive more traffic.
You have poor backlinks
Websites perform well in search engines when the contents are being pointed to through quality inbound links which is an added advantage because backlinks can significantly be endorsements.
When you create legible contents that are engaging to the target audience, they read your contents and link to your website, search engines crawl the link pointing to your website and view it as a validation of your content.
If somehow you notice that your website has not been getting organic traffic do well to check your website and remove irrelevant backlinks as it cause your SEO strategy to stop working.
Ensure that you create quality content to enable you get backlinks from reliable websites in your niche.
You are not working with the right agency
You might think you’re working with the best people because they probably sold themselves high to you and you engaged them or you probably work with a team because they promised to do a free website for you.
Then you start wondering what the problem is because you work with the best team recheck and be sure the team you gave your contract is doing what they are expected to do.
Whether or not you’re paying a team, be sure they deliver what is expected of them.
You are paying attention to the wrong audience
When setting a plan or a strategy for your SEO your target audience should come first because at the long run your customers or your target audience are the reason you sell your products or services.
If you’re not paying attention to the right customers your SEO would probably stop working because people would visit your site and leave almost immediately because they are not your target.
One of the best ways to know if you’re reaching the right audience is to check your bounce rate then you would see the number of individuals who visit your site and leave almost immediately.
If your bounce rate is high you’re probably in the wrong search. Take your time to understand to reach out to the right audience and see how your SEO improves.
You have poor conversion rates
One of the reasons your SEO strategy would have stopped working is because you have poor conversion rates.
You may be having a lot of visitors coming to your website but when those visitors go right back without taking any action, that would be bad for your website as well so check very well to know why you’re converting leads.
The reason could be because you’re targeting the wrong keywords, using poor content or anything at all but be sure to find out the reason you have poor conversion rates.
Also, people feel more comfortable knowing hat the person on the other end is human. This should happen when you interact with your audience while you allow them express their opinion. That way they know you’re human and not a robot.
Your organic traffic significantly drops overnight
If you log into Google analytics and find out that your organic traffic has dropped overnight without signs, this could mean your SEO strategy no longer works.
Your website traffic can hardly drop without signs, there has to be something you’re definitely not doing right.
If you take shortcuts to manipulate search results and Google would definitely find out and update their algorithm to ensure that you won‘t rank well because there’s probably something you have done wrong.
To avoid drop in organic traffic, do not take any shortcut like buying crappy backlinks.
Also, be sure of the SEO companies you work with because they can be causing you more harm than good and at the same time making you feel like you’re doing the best thing for your SEO.
You have stronger competition
In the business of digital marketing and SEO there are lots of competitors the reason being because the world has gone digital. SEO is a very powerful tool used to drive traffic and convert leads.
Other competitors are already competing for the same key words and you don’t just have to sit and think that you have everything working perfectly.
Check what your competitors are doing, then find a way to outdo them that way you can be able to stay on top the game.
Your website is not responsive
You might be doing everything right but your SEO strategy is still not working, check again to be sure you have a responsive website.
Most people who visit your website do that using their mobile phones so if your website is only responsive to visitors who use their computers that would slow your SEO strategy down.
Ensure that your website is responsive to people who visit your site and watch your SEO strategy improve.
You have no goals
The worst strategy for your SEO would be having no clear goals. In everything you do, you have a set out the goal you want to achieve.
You should know whether it is to drive traffic, generate sales, convert leads or any other thing but be sure you have a goal you intend to reach if not your SEO strategy would continue to wobble until it finally stops working.
Ensure you set out goals and not just set out goals but reach the goals as well it will help in the improvement of your SEO strategy.
You should know that everyday things change new technology, new people, new trends, when you grow with these things it would help improve your SEO Strategy and always keep you at the top of your game.
Don’t just sit and think that the fact a particular strategy was significant for your SEO five years ago would be significant for it tomorrow, ensure to grow with the new trend that way your business would not wobble.
If you have been in the business of digital marketing and SEO these could be the mistakes you’re making that is not working for your SEO strategy.
Make the needful changes and watch as it begins to improve and if you’re thinking about venturing in the business of SEO these are mistakes you should avoid for a successful SEO strategy.
SEO strategy is not a day job, you have to nurture it and give it time.
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