Social media has taken a throne in the world of internet marketing; a lot of brands have capitalized on the popularity of the use of social media images to grow their brands. If social media is used appropriately by brands they are capable of growing their brands with the use of social media.
Promoting your brand is therefore very important in business and there is no way you can do that without the use of images. A long post can easily be forgotten but an image sticks in the mind of people. Here are some ways you can engage your audience with the use of images.
- Combine Images with Hashtags during Your Campaigns
Hashtags has overtime become a tool used by brands to get people to talk about their businesses. Hashtags persuade followers and fans to create as well as share contents based on a specific hashtag or topic.
When you design your visual posts to have hashtags, chances are the posts will be more likely shared by your audience because they connect with the hashtags and image posts are more likely shared than text posts.
The use of hashtags in images can be used to enter a competition by target audience, thereby boosting awareness for the brand and encouraging people to participate in competitions and engaging the target audience as well.
- Incorporating Questions
Posting question infused image on social media can be interesting especially when the question is one that interest your target audience. Think about a popular part of your products and services or what makes your brand stand out that your audience would engage in, then ask a question about that.
Your question should be both in your caption and in the image itself endeavor to use images that are eye-catching because that is what will get your target audiences’ attention.
this image from Coca-cola is a an example of including questions in your, here they have engaged the audience to think and say their answers
- Convey Humor
Humor is one thing everybody wants to see on social media, people want to scroll through their phones during a stressing day and see something that will make them smile or even laugh out loud.
A lot of people visit social media brand pages for inspirations or updates, even entertainment or gossips. If you are able to convey humor, your audience will always look forward to your posts because it creates humor for them.
Infusing humor in your posts can give your brand a personality that stands out from others in your niche.
Zomato a restaurant has conveyed humor with this post on social media
- Share Picture Quotes
Picture quotes are mostly used to engage target audience on social media. The use of quotes can tell what kind of brand you are, it shows what you like, what inspires you.
Therefore using picture quotes should be able to speak to what your fans and followers believe in. When you post quotes your target audience can relate to, it will be easier to engage them and they also share on their pages to engage their followers.
Ensure that the picture quotes to post are authentic and relevant to your niche. Most times picture quotes are meant to inspire your target audience and the best times to post them are Mondays.
- Create a Series
Creating series means creating images that have different content but the same feel. When you create series of images or graphics, it generates a sense of familiarity with your social media posts and makes your fans and followers to engage.
When designing your image or graphics ensure that you use the elements of your brand constantly, this will make your target audience identify your brand easily but it is also necessary to change the content of the images.
- Show Off Your Brand Culture
Every brand has a culture in which they live in, that is what defines them and how they do their jobs. People also like to see behind the scenes that is how the brand operates apart from the products or service they offer.
Showing off your brand culture would make your brand more human and people can easily interact with it because then they see how the work is done and how much effort you put in to satisfy your customers and also how much you value your employees.
There are a lot of brands that do this by posting behind the scenes images and videos, or images of an event that happened at the work place or even birthdays of the employees.
- Engage in latest Trends and Events
Social media does very well on the idea of being current and trendy because that is what people read and share. Find contents that are relevant to your industry or niche, share them because it is a great way of showing how involved your brand is in your industry.
If your brand is one that encourages positive vibes, ensure that you don’t post images that may spark offence to avoid being in the light of not being credible. Being fair while promoting trending topics can help strengthen your brand reputation.
By so doing, you are telling your customers, the potential and non-potential ones that you are up to date and you value social happenings which make your brand engaging.
- Embed your blog post in your social media post
Social media has become a great tool to build a brand identity, share interests, ideas and opinions, interact with fans and followers on a much personal level. Social media sharing helps you share your blog contents across multiple social media networks for your audience to still be engaged with your blog posts.
You can share your blog post on social media by attaching the links of the blog posts you want your target audience to read. This will make it easier for your followers who do not get notification for your blog post to keep up to date with it.
Now they can like your posts and share the links as well.
- Increase graphics for social sharing
The quality of image you use can affect the way your audience see your brand, endeavor to use high quality graphics and images to convey your messages on your social media post because it will look good when shared on other social media platforms.
Ensure that all your images are formatted to a particular size and use the sizes consistently across all your social media platforms; this makes your work easier. An example of a tool you can use to achieve this is Canva, it formats images and graphics to look as good as your banner posts but will also crop when shared on other social media platforms.
Also, share posts that have more of images on social media because that is what will be engaging to your target audience, it’s more interesting to see a post that has images rather than the plain posts where they have to read only long posts.
- Thank Your Followers
Your followers and your customers are part of the reason your brand keeps growing, without them your business would have probably folded because there would be no one to patronize your brand or like and share your posts.
When you get that big break, it is important to thank your customers and your followers because at some point they were part of your company’s journey.
The expression of gratitude makes your brand more human and more accessible encouraging customers and followers to talk about their personal experiences with your brand, during this time customers can as well tell you where you need to improve to further grow your brand and customer loyalty.
Image centered posts are very rejuvenating contrary to a long written content posted on social media every day. The use of images on your social media post will not only make your brand stand out, it will make your posts engaging in personal and relevant ways.
How often do you use images on your social media pages? How important is it to you in your social media strategy? What other ways do you engage your audience apart from the use of images? Let us know what your thoughts are in the comment section below.