Do you know the last few years have witnessed a huge response and increase of sales for businesses in Nigeria through their website? This is only possible when your businesses receive the right traffic to your website.
Today, most businesses now have a business website where they can market their products and services allowing customers to visit and get more insight about their business. These websites not only represent the company/agency, organization or businesses online but also used as a powerful marketing tool to boost and increase sales for businesses in Nigeria.
It is hard to believe that most businesses in Nigeria are yet to fully leverage the power of the internet to generate organic traffic and possible leads to increase sales through their websites.
That being said, here are my 10 ways on how you can drive traffic to your website in Nigeria.
1. Expand Your Reach with Social Media
It was not that long ago when it used to be difficult, if not impossible, for companies to reach a wide target audience without paying for it. The game has changed in this regard with channels like Facebook, Linkedin, and Twitter enabling business to promote their content.
Social media can be leveraged to attract both new and returning visitors to your site, and foster relationships by starting one on one conversations with customers and prospects online.
2. Practice Search Engine Optimization
Aligning search engine optimization with your blogging and overall content marketing strategy is critical to being found on search engines like Google, Bing, and Yahoo. When creating impactful content for SEO, consider what long-tail keyword you want to target for on-page optimizablogtion. You can optimize the post around this keyword by incorporating it into your title tag, URL, meta description, anchor text, and page content. Once you have a fully optimized piece of content, make sure to use off-page SEO tactics to share it online, build links to your site, and increase your domain authority.
3. Invest in Paid Search
While SEO is the BEST way to rank at top of search engines like Google, Bing & Yahoo, paid search is the quicker and easier route.That being said, paid search should not be considered an alternative to SEO, rather it should complement your SEO efforts and fill in the gaps.
Pay Per Click (PPC), or Cost Per Click (CPC) tools like AdWords, and BingAds give marketers the ability to control, test, and optimize the content that is displayed in search engine result pages while directing visitors towards relevant landing pages.
4. Use Retargeting to Bring Visitors Back to Your Site
If you have ever wished for a second chance to convert someone that visited your website, then remarketing is for you! Retargeting (sometimes referred to as remarketing) ads are those pesky images on the edge of your browser that have been following you around online from all of the websites you’ve visited in the past.
While these ads may seem intrusive, they have proven to be highly effective. With retargeting, not only can you serve ads to people who visited your website, but you can create segments of people who visited specific pages, performed certain actions, or fit into particular demographics. For example, you could choose to target anyone between the ages 25 – 34 who visited your pricing page but did not convert.
5. Target Your Buyer Personas with Paid Social
The final piece of the paid advertising puzzle, paid social, is growing the fastest due to it’s potential to be the most targeted and effective channel. Social media is perpetually collecting data on its users which makes it more potent every day.
This makes paid social an extremely valuable tool for segmenting and targeting potential customers. Marketers can use information on users’ ages, demographics, web histories, trends and location to essentially build their buyer persona and serve them highly relevant ads.
6. Write Rich and interesting content
In Nigeria, there’s a lot of competition among businesses and these businesses all have a website. For this reason, one can rightly say “it is no longer about what businesses own a website but rather about whose website is appealing and engaging to audience.
Writing quality content is one sure way of driving both traffic and increase conversions rates to your website. To achieve this, you need to pay attention and spend some of your time targeting specific market segments. Quality content remains the king in traffic generation and sales increase for websites. In other words, creating specific content for a defined market segments will help you drive prospects to your business.
Mind you, every single post on your website should be informative and educational. Let your site visitors be greeted with resourceful post that geared towards solving a particular problem for them.
In most cases, some websites limit their posts or tips only on their products and services. It shouldn’t be so, instead find a way to integrate informative posts that will not directly preach or sell your products or services sometimes – Visitors get bored with so much advert.
Also, consumers love videos and it has been proven that people spend more time on websites with video content. So feel free to include content rich videos on your website. it definitely would help drive traffic to your website.
7. Link Internally
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
8. Make contact option easier for your site visitors
Have you ever come across a website that its contact address is in the middle of nowhere? Wait!! Do you even know why people visit websites? Those seeking for information crawls through websites to get what they need.
Now imagine if your contact address is hidden or not even on the site, how do you get visitors to get more information they couldn’t get on the website or the ones they needed someone to explain to them?
To me, having a website with no contact address is really bad for business.
Besides, you should include these contact where visitor can see it without having to waste energy Searching for it. People don’t really have that kind of patience.
If you wish to increase sale for your business through your website then you should consider having your office address, email and possibly mobile number if you want to but i’ll recommend you do.
9. Include promos and other benefits of buying from your Industry
Wouldn’t it be nice to go to a website and what pops up on your screen reads “buy our product and get 50% discount” that means half of the original price in the market. Well, chances are you would like to crawl through the website to get more information about the product and services and maybe end up making a buying decision. Why? because it sound so interesting, attractive and so appealing.
Anyways, the point is that man (human beings ) by nature like free lunch. So why not dangle your promos, flaunt your discounts and benefits in the face of your site visitors?
10. Tying it all Together
Increasing website traffic may never leave your priority list, but it doesn’t have to be a constant challenge. Marketers that invest their time into these strategies will be setting themselves up for success. Once implemented, the maintenance required to keep them running smoothly will become easier to manage over time. This will enable you to identify opportunities to make iterative improvements for continued optimization.
Got more ideas on how to increase sales for businesses through website, please share.
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